Natural hair and skincare brand, Ovviovita, has grown from strength to strength since its launch in 2018 and is now on a mission to transform more beauty routines with its award-winning range as it launches into Superdrug.
Ovviovita is a female-founded, family-run business which has adapted age-old recipes into modern wellness solutions. Mumbai born, BioMedical Engineer, Kashish Golani, launched the brand over 6 years ago, carefully blending her Indian heritage and passion for natural remedies to create a range that would reinvigorate the UK’s beauty sector.
Since then Ovviovita has expanded its product range, gaining big name online stockists including Debenhams, Coast, Wallis and Dorothy Perkins, as well as independent retailers and pharmacies across the UK. It is now launching into Superdrug, allowing consumers nationwide to get their hands on the all-natural range. “I launched Ovviovita primarily for those customers looking for beauty solutions for problems such as dry, frizzy, unmanageable hair, hair loss and scalp issues, amongst many others. After living with hair woes myself, I turned to age-old family recipes and found the solution that no other brand, thus far, was offering,” explains Founder, Kashish Golani.
“At Ovviovita, we fuse ancient wisdom with modern essential oils to create luxurious products that are completely natural, Ayurveda inspired, free from harsh chemicals and produce hugely impressive results.”
In 2024, the brand was named as one of the Small Business Saturday businesses, a movement that recognises the top independent businesses across the UK and has just been selected by the Beauty Shortlist Awards 2025, with three ‘Editor’s Choice’ awards for its hair care range and two highly commended products.
“Our goal for the rest of the year is to grow brand awareness. We were really excited to be recognised at The Beauty Shortlist Awards, which celebrates the best in natural beauty and wellness. As a relatively new beauty brand, up against some leading names, this is a huge achievement and one which we are extremely proud of,” says Kashish.
With 63% of consumers deeming clean beauty as ‘extremely or very important’ when selecting cosmetics*, the demand for natural products such as Ovviovita is higher than ever. In fact, according to Statista, the revenue in the ‘Natural Cosmetics’ segment of the beauty and personal care market in the UK is forecasted to increase by £30.9 million (14.47%) between 2025 and 2030, reaching £244.46 million in 2030. “We see a clear gap in the market for products that are natural and functional and are now putting more effort into our marketing to get Ovviovita into the hands of more aligned customers,” adds Kashish.
Ovviovita’s hair and body care range is cruelty-free and eco-friendly. Dedicated to sustainability in both sourcing and packaging, the brand appeals to eco-conscious customers who align with these same ethical values. Ovviovita empowers customers to make informed choices about their beauty routines through direct engagement and educational content.
Ovviovita’s all-natural hair and skincare products are available at Superdrug, Debenhams, Coast, Wallis and Dorothy Perkins, as well as independent retailers and hair salons nationwide, as well as online. For more information and to view the whole range visit https://ovviovita.com/
