Trinny London, the global, digital-first beauty brand, is thrilled to announce a new initiative spotlighting female-founded businesses.
Every six months, three businesses featured on Trinny Woodall’s Instagram series, The Elevator Pitch, will stock their products in the Trinny London flagship store on the King’s Road.
The Elevator Pitch series showcases female founders and their business ventures. This new retail initiative, timed to launch around International Women’s Month, builds on that initial concept by giving female-founded businesses a platform for growth and customer acquisition.
The first brands to be featured in-store are:
- The Smooth Company’s hair-taming wands (founder, Áine Kennedy)
- Seep’s sustainable, plastic-free cleaning tools (founder, Laura Harnett)
- Chalk House Jewellery’s intricate hand-crafted jewellery (founder, Malaika Carr)
By amplifying emerging female-led businesses, Trinny London continues to reinforce its position as a champion of female entrepreneurship and innovation.
“I’ve met so many incredible female founders through The Elevator Pitch, and I wanted to find a way to support them beyond the screen. Bringing their products into our flagship store is a natural next step and gives them an opportunity to expand their reach while offering our customers something new and exciting.” – Trinny Woodall, Founder & CEO, Trinny London
In a gesture of true support, Trinny London is providing this retail opportunity to the featured brands at no cost, ensuring all sales revenue goes directly to the founders.
The first products are now available to buy from Trinny London’s flagship store (31 King’s Road, Chelsea).
