Digital retailer Very, which is operated by The Very Group, has unveiled its new Beauty Inspiration Hub, a collection of educational and aspirational blog-style content to inspire customers and transform how they shop the category.
The new launch follows the introduction of Very’s Beauty Studio earlier this year, which overhauled how customers navigated and experienced the retailer’s Beauty range. By allowing customers to shop by trend, ingredient, and brand, Very has changed the way it talks about beauty, bringing a new level of ease to the shopping experience.
The innovative hub wouldn’t have been possible without Very’s new cloud-based system, Skyscape. Skyscape is the biggest tech transformation the online retailer has taken on, involving the complete re-platforming of all the technology which powers the customer experience. Set to be completed this summer, the Beauty Inspiration Hub is the latest element to be launched.
The hub has been built with responsive, reusable and fully accessible components from The Very Group’s Fuse design system, all served and updated via the brand new Amplience content management system. Through engaging blog style content, expert tips and trend spotlighting, Very aims to help customers make more informed purchases, bringing more of the instore experience to the digital world.
Over the last two years, Very has focused on expanding and diversifying its beauty category to offer customers a greater range of brands and products at competitive price points. This strategy has led to the online retailer seeing a 6.3% growth across the category year on year in the first half of FY25. Plus, data shows Very’s beauty offering is becoming more recognised among its customers, with brand consideration across beauty having increased by almost a fifth in the last quarter when compared to the prior year. The launch of both the Beauty Studio and inspiration hub aim to build on this.
Sam Wright, chief commercial & strategy officer at The Very Group, commented: “We know our customers are busy and are looking for quick and easy ways to find the perfect products for them. Our innovative new beauty hub housed on Skyscape will allow us to give them inspirational and educational content in a convenient and easy way. This means customers can shop with greater confidence and more readily find the products they love.
“The vast majority of our customers who buy from our beauty ranges also buy from other categories. However, even though brand consideration for our beauty category is up, just one in seven fashion customers shop Very’s beauty ranges. We hope that the launch of the inspiration hub will educate our fashion first customers on the wonderful beauty ranges we have available.”
As the online retailer continues to showcase innovation to enhance the customer journey, The Very Group is continuing to investment into the Beauty category. This includes greater integration within the Haus of Flamingo fashion platform as the retailer brings teams together as part of its strategic focus.
