Retail Times — UK Retail News
NFU Mutual
ADVERTISEMENT
  • HOME
  • ABOUT
    • CONTACT & Press release submit page
    • ADVERTISING
  • PRODUCTS
  • TECH
  • DATA
    • Reports
    • Research
  • RETAILER
    • Manufacturer
    • Wholesaler
  • PEOPLE
  • SUSTAINABILITY
    • Fairtrade
    • Packaging
  • SERVICES
    • Events
    • Awards
    • Logistics
  • COMMENT
    • In My Opinion
    • Featured Article
    • Why It Works
  • RETAIL CATEGORIES
No Result
View All Result
Retail Times — UK Retail News
No Result
View All Result
  • HOME
  • ABOUT
    • CONTACT & Press release submit page
    • ADVERTISING
  • PRODUCTS
  • TECH
  • DATA
    • Reports
    • Research
  • RETAILER
    • Manufacturer
    • Wholesaler
  • PEOPLE
  • SUSTAINABILITY
    • Fairtrade
    • Packaging
  • SERVICES
    • Events
    • Awards
    • Logistics
  • COMMENT
    • In My Opinion
    • Featured Article
    • Why It Works
  • RETAIL CATEGORIES
Retail Times — UK Retail News
No Result
View All Result
Home Retail News Products

WUKA launches new Perform Period Shorts

by Fiona Briggs
April 11, 2025
in Products
Reading Time: 3 mins read

WUKA, leading pioneers in period-proof sportswear unveils their latest innovation – WUKA Perform Period Cycling Shorts  (£48.99, wuka.co.uk) – designed to empower women to stay active, comfortable, and confident during their workouts—no matter the time of the month.

A staggering number of women and girls are still being sidelined from sports due to their period:

  • 78% of girls report avoiding sports and physical activities entirely during their period
  • 69% of women say they’ve had to change their exercise routine due to menstrual symptoms
  • with 88% saying feel their athletic performance suffers across their cycle.

This can be in part due to discomfort from traditional products used – fears they won’t hold up under the pressure, they might leak, show through clothing, or simply not offer the protection needed to move and perform with confidence.

Determined to break this cycle of exclusion, WUKA’s new Perform Period Cycling Shorts (£48.99) fuse high-performance activewear with award-winning leak-proof technology – offering maximum period protection without having to compromise on comfort, performance or style!

Designed to help keep women and girls moving on their period – whether you’re running, riding, stretching or lifting, these sleek shorts are designed to support you every step of the way! The built-in gusset, made with WUKA’s award-winning absorbent technology, will keep you dry and protected from periods, pee, light leaks, and sweat – from warm-up to cooldown

Key Features:

  • Medium Absorbency: integrated, ultra-absorbent gusset holds up to 15ml (2–3 regular tampons or 4 pads)
  • Seamless Design: Silhouette-smoothing ‘invisi-fit’ finish for zero VPL’s and confidence
  • Chafe-Free Construction:  Designed to sit just above the knee, mid- thigh for a smooth, irritation-free and chafe-free fit.
  • Two Side Pockets to keep essentials secure during a workout
  • Signature WUKA Waistband: Sculpts for added shape and support around the waistline
  • Zero Waste: One pair replaces 200 tampons, pads and panty liners from landfill
  • Made with Recycled Nylon
  • Sizes: XS – 2XL

“Our new Perform Period Cycling Shorts combine style, performance, and protection in a way that’s never been done before -because enough is enough. Women and girls deserve to feel comfortable, confident and protected during their workouts no matter what. With 78% of girls avoiding sports on their period, this is more than a product – it’s part of a movement to remove the shame and barriers preventing women and girls participating in sports. Our WUKA Period Perform Sportswear is about freedom – freedom to move, perform, and push limits, period or no period.”

Ruby Raut, Founder & CEO, WUKA

 

WUKA Perform Period Cycling Shorts – £48.99 | Exclusive launch offer – 15% off – available exclusively at wuka.co.uk

Share This Article

Similar News Articles:

  1. WUKA joins forces with The Hygiene Bank to tackle rising period poverty WUKA are thrilled to be partnering with The Hygiene Bank for World Menstrual Health Day (28th May 2024) to help...
  2. WUKA SUCKS: new London Underground campaign turns period criticism into empowering conversation WUKA, the company behind the UK’s first reusable period pants to replace tampons and pads, unveils its latest TFL campaign,...
Tags: WUKA
ADVERTISEMENT

Related Posts

Fearne & Rosie,

Fearne & Rosie, the UK’s fastest-growing jam brand, celebrates new milestone for its duo of Strawberry Preserves

May 31, 2026

This month, Fearne & Rosie, the UK’s fastest-growing jam brand, is celebrating a new milestone...

Havaianas and Vini Jr.

Havaianas and Vini Jr. set out to declare Brazilian spirit as the ultimate global celebration

May 29, 2026

As football season takes over, Havaianas shines a spotlight on the spirit of Brazil through...

Reebok unveils summer 2026 men’s swim collection engineered for performance

Reebok unveils summer 2026 men’s swim collection engineered for performance

May 29, 2026

Reebok has unveiled its Summer 2026 Men’s Swim Collection, a performance-focused range of swimwear and accessories designed...

McVitie’s Digestives Jaffa Cakes

pladis launches limited-edition McVitie’s Digestives Jaffa Cakes flavour

May 28, 2026

pladis, the global snacking company behind some of the UK’s most loved and iconic brands,...

Asda

Asda launches viral blue wine just in time for Bank Holiday weekend

May 22, 2026

With May Bank Holiday extravaganza just around the corner, Asda announces an exciting, new addition to its wine aisles. The electric blue-coloured Echo...

DukesHill

Owner of DukesHill acquires Donald Russell

May 22, 2026

The owners of DukesHill, the renowned British artisan fine food producer, have acquired the Donald...

Load More

🗞️ Trending Retail News

  • Nuiie

    Froneri announces new flavour for indulgent chocolate stick brand, Nuii

    8 shares
    Share 3 Tweet 2
  • Data analytics and predictive models: the science behind modern sports wagering

    12 shares
    Share 5 Tweet 3
  • Research by Absolut Vodka X Sprite reveals how Gen Z are socialising in 2024

    12 shares
    Share 5 Tweet 3
  • Mitchell & Brown’s bigger, better and bolder campaign, steering supermarket shoppers local

    7 shares
    Share 3 Tweet 2
  • Chicago Town launches new “Who Knew?” multi-media campaign

    8 shares
    Share 3 Tweet 2
  • Waitrose becomes the first supermarket to move to free range cream

    8 shares
    Share 3 Tweet 2

FEATURED ARTICLES

Securing The Future of Retail

Securing the future of retail through seamless omnichannel integration

March 23, 2026
appealing to the new emotional economics of festive shopping

Smug-face and FOMO: appealing to the new emotional economics of festive shopping

October 27, 2025
Journey to AI: build strong foundations for retail success

Journey to AI: build strong foundations for retail success

September 2, 2025
eTail Uk 2026 eTail Uk 2026 eTail Uk 2026
ADVERTISEMENT
retail crime protection retail crime protection
ADVERTISEMENT
nfu mutual nfu mutual
ADVERTISEMENT
No Result
View All Result
  • HOME
  • Featured Articles
  • Retail News Categories
  • About us
  • Advertising
  • Contact / Press release submit page
  • Privacy policy