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Home Retail News Retailer News

1664 launches rosé-inspired beer in UK

by Fiona Briggs
April 9, 2026
in Retailer News
Reading Time: 1 min read

1664A vibrant blend of red fruit, floral notes and gentle sweetness, 1664 introduces a fresh, fruit-forward twist to their range with 1664 Rosé, launching in the UK from early April.

A playful yet refined expression, 1664 Rosé delivers a lively, elegant serve designed for easy, sociable drinking, bringing a fresh sense of celebration to everyday moments.

With its crisp, refreshing profile, a hint of sweetness and a subtle pink hue, the new launch offers a versatile serve suited to everything from casual hosting to more elevated occasions.

Bursting with exotic fruits, a touch of spice and delicate berry notes, the lively beer offers a slightly sweeter profile, introducing a new rosé-inspired direction for beer that is designed for moments worth savouring.

Known for its signature blue bottle, citrus-forward flavour profile and unmistakable French style, 1664 Blanc has become a favourite among UK beer drinkers looking for something a little different. The arrival of 1664 Rosé builds on that success, offering an alternative, fruit-forward option that blends the worlds of beer and viniculture.

1664 Rosé is available in Waitrose now, before launching in Tesco nationwide from Thursday 23rd April.

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  1. Vault City launches Wonka-inspired ‘Marvellous Liquids’ sour beer collection to help fund £1 million brewery expansion
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  3. 1664 launches the ‘Unquestionably Good Taste’ Campaign, starring Robert Pattinson
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