99 Bikes has seen an impressive 8% increase in revenue within just three months after partnering with SAP Emarsys Customer Engagement. Recently expanding internationally and opening two stores in the UK, the Australian-founded business is now delivering personalised customer experiences that resonate with today’s mobile-first consumers, driving true loyalty and enhanced engagement.
In addition to the 8% revenue increase, 99 Bikes has also experienced a notable rise in both average open rates and click rates across like-for-like audience segments since implementing SAP Emarsys.
“SAP Emarsys has empowered us to create tailored customer experiences that deliver real results. With personalised, real-time engagement across all touchpoints, we’re building lasting loyalty that helps us stay ahead in an increasingly competitive landscape.” said Logan McEwan, Head of Marketing at 99 Bikes.
By optimising the entire marketing process—from customer segmentation to campaign execution and performance analysis—99 Bikes is using SAP Emarsys’ AI-driven insights to identify the most profitable, under-served audience segments. Highly targeted, personalised omnichannel campaigns, delivered in real time, can now create new growth opportunities across different customer lifecycle stages.
Recent research from SAP Emarsys reveals that over half (55%) of UK consumers are now shopping on mobile in 2024. 99 Bikes can benefit from bringing online and in-store more closely together and will be leveraging SAP Emarsys’ mobile wallet feature to bridge the gap between digital and physical commerce — elevating the full shopping experience. 99 Bikes’ marketing team will also be able to save valuable time to focus on innovation and revenue by adopting the AI Product Finder, which transforms complex product data into engaging content, using natural language.
The importance of relevant and personalised content for customer engagement is
also supported by SAP Emarsys research, which reveals that 21% of consumers are loyal to brands that market to them in a more personalised manner.
“It’s inspiring to see 99 Bikes commit to truly understanding their customers and using that insight to create unique, valuable experiences.” said Thomas Harris, Chief Revenue Officer at SAP Emarsys. “Opening two new UK stores shows, as reflected in their mission statement, the company’s dedication to enriching lives through cycling—which can only be done when you deeply know your audience. This is how you build loyalty and stand out from the competition.”
To learn how SAP Emarsys can help you create personalised, AI-powered customer experiences that drive loyalty and growth, download the SAP Emarsys Customer Loyalty Index.
