Hobbycraft reveals the leading Easter trends for 2023

Given the great increase in popularity, Hobbycraft has collaborated with interior décor expert and DIY influencer Fall For DIY (Francesca Stone) to create a selection of content to help inspire the nation’s decorations for their Easter trees, which is now available as a FREE project on the Ideas Hub.

*Sales and search stats from March 1^st – March 20^th vs previous 20 days (February 9^th February 28^th)

DIY chocolate eggs to keep costs down

With people searching for alternative ways to celebrate Easter and cut out extra spending, making your own chocolate eggs seems to be leading the way, as online sales for Hobbycraft’s Mini and Medium Egg Chocolate Mould (£1.50) increase by 118% over the past 24 days, versus the previous period.

* Sales stats from March 1^st – March 24^th versus previous 24 days (February 5^th – February 28^th)

Sustainable decorations such as wooden and mache eggs

This year, more people are embracing the eco-friendly route for Easter and opting for mache and wooden products, as Hobbycraft has seen online sales for its Mache Cracked Egg increase by 31% (perfect for egg hunts and can be decorated with decopatch paper, glitter, paint or stamps), while searches for Wooden Eggs are up 234%.

At Hobbycraft, 21% of all products within the business now have plastic-free packaging, and a further 19% have no packaging at all. The retailer has also removed 324,000 pieces of plastic from the 2023 Easter range compared to last year.

*Sales stats from March 1^st – March 24^th 2023 versus the same timeframe in 2022 (March 1^st – March 24^th 2022)