Zalando, one of Europe’s leading online platforms for fashion and lifestyle, and innovative fashion house Paco Rabanne launch a capsule for Spring/Summer 23. With its visual feast of vibrant hues and dynamic designs, the capsule aims to stimulate the senses – sight, touch and sound – through the use of bold colors. Each piece has been thought and crafted to indulge in emotions and enhance the sensory experience, inviting the wearers to awaken their senses and unleash their colorful sides.
The Capsule for Zalando consists of 40 pieces: 20 ready-to-wear, 17 accessories and 3 footwear styles, inspired by the greatest successes of Paco Rabanne, embodying the fashion house’s iconic design. The use of metal and a choice of innovative cuts mixed with bright summer colors are strong elements of the capsule.
The Capsule by Paco Rabanne for Zalando is brought to life through campaign imagery starring the new generation talents French singer and songwriter Crystal Murray, DJ and model Dustin Muchuvitz and model Aj Yel. The campaign is styled by Glen Mban, who celebrates the joy of playing with fashion by reinventing the codes of luxury to express individual uniqueness.
Lena-Sophie Röper, Director Designer & Luxury at Zalando says: “The Capsule by Paco Rabanne represents a powerful step forward in our journey towards becoming the destination for designer fashion. With our distinct experience for Designer, we bring luxury fashion inspiration to our customers and connect them with our brand partners through a uniquely personalized experience. Our collaboration with fashion house Paco Rabanne embodies this direction, bringing the brand’s creative vision together with our differentiated and inspirational Designer shopping experience for the new generation of luxury consumers”.
The Capsule by Paco Rabanne will be exclusively available on Zalando in all 25 European markets as of April 12th.
The 360° fashion campaign with Creative Direction by Flore Bottaro launches on April 11th and is created in collaboration with Kitten Production Agency.
