Today, leading British lifestyle brand FatFace has announced that it has launched on Zalando, marking its entry into the German market on this platform. The new partnership is part the business’s strategy to expand its international multichannel offering.
Customers in Germany will now be able to shop the womenswear and menswear ranges on Zalando. The brand’s premium womenswear collection, Copper & Black, will also be available.
Initial trading has been positive, with the business anticipating strong sales heading into Autumn, driven by the demand for transitional dressing.
FatFace is planning to expand its product offer on Zalando over the coming months to include accessories and footwear. Through the platform, the business will continue to grow its digital presence, launching in other markets across Europe.
Alexandra Dalwood, Head of Partners at FatFace said: “Joining the NEXT family has given us the platform to drive growth and expand into new international markets. Our launch on Zalando marks an important step in building our global brand awareness, and we’re really pleased to be able to bring FatFace to a new audience on this platform in Germany.
Early interest has been very encouraging, and we’re excited to see how our high-quality clothing resonates with Zalando’s German customers.
This move follows a period of strong trading for FatFace. In the first half of the year, full-price sales rose 6.6%, while sales through NEXT Label grew 86% year-on-year. Digital now accounts for 36% of total revenue, with over 40 million visits to FatFace’s website annually.
Alongside its international digital expansion, FatFace continues to invest in its store estate. This includes new openings in locations across the UK and Ireland such as Westport and the Isle of Man, refurbishing and refreshing existing stores, and trialling new formats. In July, FatFace opened its first ever concession in a NEXT store at Lakeside Shopping Centre.
