With almost 50% of 18–24-year-olds having bought Low & No alcohol in the last six months and one in two Brits looking to moderate their alcohol intake, the zero-alcohol range caters for Millennials and Gen Z consumers that want zero alcohol but 100% fun, and don’t need to hide behind their decision to not drink alcohol.
Not Guilty is crafted with the highest quality grapes for bold authentic flavours across the range which includes a Pinot Grigio, Red Blend, and Rosé launching in the UK this month.
With a variety of tasting notes across the range, there’s something to suit everyone’s taste:
- Pinot Grigio: The light green hues stem from the lifted floral notes with citrus and pear aromas. This non-alcoholic wine is both fresh and fruity, with a crisp finish.
- Red Blend: This red is bold with ripe berry fruit flavours, and spicy vanilla oak, finishing the palate with soft drying tannins, proudly earning itself ‘Gold’ in the 2023 World Alcohol-Free Awards.
- Rosé: This non-alcoholic wine has the perfect combination of citrus and rose petal aromas, mixed with fresh strawberries making for a balanced finish, helping it earn a ‘Silver’ award in the 2023 World Alcohol-Free Awards.
Julian Dyer, chief operating officer for the UK, Europe and America’s at Australian Vintage comments on the launch, “We know there is a growing consumer appetite for zero alcohol wines, and we wanted to make a range that encourages our Gen Z consumers to have fun on their own terms, without compromising on quality or taste. And the fun doesn’t stop there, as we wanted to epitomise the range with our Not Guilty Crew, who are featured in the label design. The Not Guilty range is here to add some fun into the no and low alcohol market.”
- The Not Guilty Pinot Grigio and Rosé will be available to buy from Morrisons from 17th April.
- The Pinot Grigio, Rosé and Red Blend will be available at Asda from 15th May.
- The Pinot Grigio and Red Blend will be available at Tesco from 29th May.
RRP: £6.00
