Renowned Australian winemaker Australian Vintage, announces the launch of McGuigan Gold Label, a new standard of accessible luxury in the growing premium wine category.
The new wine collection combines accessibility and premium quality, catering to consumers seeking a trade-up experience for the at-home occasion.
Recent research from Wine Intelligence reveals that share of spend of premium wines (within the £8- £10) is growing particularly amongst 35–55-year-olds*.
McGuigan Wines has a long-standing commitment to delivering exceptional wines that cater to a wide range of consumers. With McGuigan Gold Label launching in September, the winemaker aims to redefine accessible premium wines and provide a new standard of excellence that can be enjoyed, just because.
McGuigan Gold Label will launch with two of Australia’s signature wine varietals, Shiraz and Sauvignon Blanc, with each wine expertly crafted to express the unique characteristics of its grape variety.
The new McGuigan Gold Label range has been designed to proudly stand out on shelf and answer consumer demand for a reliable step up from the beloved McGuigan Black Label.
Brand manager at McGuigan Wines, Oliver Hoey says, “We are thrilled to introduce the McGuigan Gold Label range, designed to elevate at-home occasions, and provide consumers with an accessible premium wine experience. We are seeing a growing trend for premium wines, particularly trade ups with brands they trust. We believe that everyone should have the opportunity to enjoy a touch of luxury, and the McGuigan Gold Label collection embodies that ethos.”
Available from September in Sainsbury’s nationwide for RRP £10.00, the new McGuigan Gold Label range comes in:
- The Shiraz, bursting with aromas of dark fruits and spice.
- The Sauvignon Blanc, filled with citrus notes of lime.
