This year will see TAG Heuer continue its role as Official Timekeeper of the TCS London Marathon, a race which embraces the spirit of the Swiss luxury watchmaker.
Following phenomenal victories in the elite races in the 2022 edition of the event in October, this year’s TCS London Marathon, on Sunday 23rd April, is greatly anticipated for potential new records from participants set against a backdrop of the capital’s landmarks and measured on TAG Heuer time.
In a star-studded line-up, four of the fastest men in history, Kenenisa Bekele (ETH), Kelvin Kiptum (KEN), Birhanu Legese (ETH) and Mosinet Geremew (ETH) will go head to head. The greatest-ever field has also been assembled for the elite women’s race, where among those taking part are defending champion and world 10K record holder Yalemzerf Yehualaw (ETH), the marathon world record holder Brigid Kosgei (KEN) and the Olympic champion Peres Jepchirchir (KEN).
Keeping participants connected
In 2023, TAG Heuer will once again ensure that all participants are connected as they strive for greatness in the TCS London Marathon. All runners who take to the famous 26.2-mile distance will have the opportunity to share their own ‘finish line selfie’, which includes their official event time provided by TAG Heuer. This function will be available via the Official TCS London Marathon App, powered by TCS. All participants will also receive a text message once they finish, congratulating them on their course time.
A commitment to the legacy of timekeeping
TAG Heuer is proud to be Official Timekeeper of the TCS London Marathon for its eighth consecutive year, and to continue to celebrate its sporting excellence. Renowned for a legacy of timekeeping precision and racing spirit, TAG Heuer’s technological innovations have kept pace with the evolution of sports since 1860. The ultimate reference in luxury chronograph watches, TAG Heuer is committed to the world of sport, having created the world’s most accurate timing instruments and achieving an accuracy of 5/10,000ths of a second.
The winners of this year’s elite races will be presented with a TAG Heuer Connected Calibre E4 watch in recognition of their determination, passion and excellence – qualities that are upheld and commended by the brand, whose family of world-renowned sports Ambassadors includes hurdler and sprinter Sydney McLaughlin, and big wave surfer Kai Lenny.
“We are delighted to continue to partner with the TCS London Marathon, a city where TAG Heuer has a strong community, and to keep all runners connected across a race that embodies the spirit of the brand. I look forward to awarding the winning athletes our pioneering Connected watch, and to seeing so many runners undertake the challenge”, says Rob Diver, TAG Heuer Managing Director, UK & Ireland
A passion for human performance in the city
United by a common interest in physical and mental achievement and resilience, for the 2023 TCS London Marathon TAG Heuer has partnered with urban running collective Run Dem Crew. Established in 2007 by London-based DJ, poet and writer Charlie Dark, Run Dem Crew aims to disrupt the status quo and promote fitness, culture and healthy lifestyles with as many people around the planet as possible. Sharing in these values and with an ethos that every performance matters, this is the first year that TAG Heuer has partnered with the collective which, since 2011 has brought a carnival to the roadside at mile 20. This year, runners will once again experience the ‘cheer zone’, now one of the liveliest points on the course, as they approach the final stretch of the race on TAG Heuer time.
The TAG Heuer Connected
TAG Heuer has pioneered the luxury connected watch segment since 2015, and is committed to expanding the scope of features offered by its celebrated Connected watch. This year the TAG Heuer Connected Calibre E4 Sports Edition was launched featuring elements designed specifically for physical pursuits.
The TAG Heuer Connected Calibre E4 enables owners to track their daily activities simply, offers wearers a striking and versatile wristwatch that enhances their individual lifestyles, from daily connected services offered from Wear OS by Google*, to immersive sports experiences thanks to the TAG Heuer Sport app.
In line with a heritage of and commitment to sport, the brand proudly created this proprietary TAG Heuer Sports application and, over the past years, this has been consistently developed to offer users industry-leading fitness information and sports tracking for running (indoor and outdoor), cycling, swimming, golf and walking performance.
With a quick glance at the TAG Heuer Connected, the wearer can monitor daily activity (number of steps), exercise intensity (time spent each week doing moderate to vigorous exercise), the level of effort perceived by the body (real-time and continuous heart rate monitoring), and the quantified impact of the exercise (calories burned). For users focused on running, the TAG Heuer Sports application also tracks speed, pace, distance, heart rate, and splits in real time, and offers detailed performance insights that are more accurate than ever.
Whether they are training for the TCS London Marathon, or looking to improve their health, the TAG Heuer Connected Calibre E4 provides the tools to ensure that users can embrace sport and exercise with the spirit of TAG Heuer.
