With the Coronation of King Charles III and Queen Camilla fast approaching, Brits are eagerly preparing for their own celebrations to mark the occasion.
From balloons to bunting, demand for decorations on Amazon has soared, with more than 135,000 searches for Coronation themed party decorations in the run up to 6 May. But which decorations are the most in-demand, and what are people spending?
Hospitality experts, Power EPOS, have analysed Amazon data to see the most popular Coronation decorations and the average prices to see how much Brits are preparing to spend on getting Coronation ready.
The top 10 most searched types of decorations on Amazon were:
No. | Item | Average Price |
1 | Crowns | £7.34 |
2 | Bunting | £7.12 |
3 | Tableware | £8.83 |
4 | Banner | £6.88 |
5 | Hats | £9.45 |
6 | Cake Toppers | £5.32 |
7 | Balloons | £7.52 |
8 | Flags | £7.07 |
9 | Tiaras | £8.21 |
10 | Napkins | £4.96 |
Whether planning a street party with neighbours, or a viewing with family and friends – crowns, bunting and tableware were the three most searched decoration types for the Bank Holiday celebrations.
Power EPOS also collated the average price of all the decorations available on Amazon. With all average prices coming in at under £10, there’s numerous bargains for party goers to snap up to mark Coronation Day.
Looking at the search volume figures (135,232 searches), if Brits were to buy just one of each of the most popular Coronation products at £72.70 – the UK is expected to spend £9,831,366 by Coronation day.
Richard Goodall, MD of Power EPOS commented:
“It’s clear excitement for the Coronation is building, with demand for party wear peaking as we approach the Bank Holiday weekend. With the last coronation taking place 69 years ago, it’s certainly a once in a lifetime event.”
Will the Coronation provide a much-needed boost for the hospitality sector?
“For a sector that’s been hit hard by reduced consumer demand as a result of the cost of living crisis, and increasing pressure on business costs – the extra Bank Holiday will hopefully be a busy and profitable weekend for many businesses in the hospitality sector.
With extended opening hours meaning longer trading for bars and pubs, smaller businesses could also look for local street parties or events hosted for the opportunity to provide food, drinks or other services to help people celebrate the occasion on the Saturday, and also potentially participate in the Big Lunch events being hosted on Bank Holiday Monday.
Being prepared for the increased demand is key, ensuring there’s extra staff and a slick booking process can ease some of the pressure and avoid efficiency issues in order to keep processes running smoothly and guests happy,” said Goodall.
