Following a phase of huge growth, sustainable hand and home-care brand Neat. are proud to announce the extension of their hand wash line. Just one year after launching their refillable foaming hand wash via their website, the brand have not only added to their hand wash fragrance line but have also launched hand wash into retail, with Tesco, Waitrose, and their newest stockist – Sainsburys – taking on the hand wash line. This represents a huge coup for brand, who have recently completely refreshed their branding to make it more sustainable and drive stronger brand recognition.
“Launching our refillable hand wash range in 3 of the UK’s national retails represents a huge opportunity for us to inspire a whole new audience to make more sustainable choices in this category. We want to make it easy for people to make sustainable swaps, which means having a great product but also being accessible when people are doing their weekly shop. Launching in Waitrose, Tesco and Sainsbury’s hand wash aisles helps make this possible,” said Josie Harfield, Neat. co-founder.
Neat. extend hand wash line and create the brand’s first ‘fragrance family’
One year after launching their revolutionary refillable hand wash, the first sustainable hand wash of its kind in the category, Neat. are proud to extend their sustainable hand wash offering with the brand’s hugely popular Mango & Fig fragrance. Listening to their customer feedback, Neat. added to the hand wash line with a skew in a neutral colour palette to suit the design of any home. With Neat.’s Mango & Fig Anti-Bac mulit-surface cleaner being their best selling product, the brand wanted to bring Mango & Fig hand wash into their first ‘fragrance family’.
“Listening to our customer feedback, we knew they loved our stylish hand wash products but also wanted a neutral colour palette that would be used in any interior setting – so that’s just what we’re giving them with Mango & Fig hand wash. We’re so excited about the creation of our first ‘fragrance family’. It shows just how much we have grown as a brand…but we’re just getting started!” – Ryan McSorley, Neat. co-founder.
Containing the same formulation as their two other hand wash products, the Mango & Fig hand wash contains zero palm oil or sodium lauryl sulfate (a skin irritant frequently found in beauty, body and hair care products) and is formulated with coconut and aloe vera extract to nurture skin softness. This comes at a time when, just one year after launching their first personal care innovation, Neat. have been announced as a finalist for Health and Beauty Brand of the Year at the Grocer Gold Awards 2023.“Following the huge success of our hand wash launch last summer, we set out to elevate our fragrances, avoiding the typical lemony smells. Our Mango & Fig is a warm, tropical, fresh scent that’s perfect for summer. It’s been a huge hit in our cleaning range, so we thought, why not let our hands enjoy it too?” – Ryan McSorley, Neat. co-founder.
Neat. now stocked in the big three supermarkets
Following the brand’s announcement last month of a sleek redesign, Neat. are thrilled to be bringing their full hand wash offering from their website into retail. The full range of hand wash fragrances Green Tea & Bergamot, Sweet Rose and now Mango & Fig are available across Tesco, Waitrose and Sainsbury’s. With the brand refresh being vibrant, bold and disruptive as well as improving navigation across the range, this is a really exciting time for the sustainable brand to launch hand wash into retail. Now, having a consistent master brand look and feel, customers can easily recognise Neat. across multiple categories at-shelf.
A Neat. Hand Wash Starter Pack contains:
- 1x refillable bottle made from 100% recycled aluminium
- 1x reusable hand wash pump
- 1x Concentrated Plastic-Free Refill
- Our Refill system couldn’t be easier — 1x 30ml Refill + 270ml of water = 300ml nourishing hand wash
Hand Wash: Available now in Tesco, Waitrose and Sainsbury’s
Starter Pack RRP: £8.00/Concentrated Plastic-Free Refills: £3[2]Hand Wash (neatclean.com):
Starter Pack RRP: £9.00/Concentrated Plastic-Free Refills: £3.00
