DASH, the UK’s fastest-growing soft drink brand, has scored one of 2026’s fastest-selling soft drink launches, with its Pink Lady® Apple Sparkling Water ranking third among new flavour launches in UK supermarkets this year. It is now rolling out nationwide across Sainsbury’s, Asda, Waitrose and Ocado.
Launched only six months ago, it is already DASH’s best-selling flavour in Tesco, following a first-of-its-kind launch in the supermarket’s fresh produce aisle.
Launched in May 2026, DASH Pink Lady® Apple Sparkling Water became one of the first drink brands to activate in Tesco’s produce aisle, positioning the drink alongside the fresh apples that inspired it rather than in the traditional soft drinks fixture.
The results highlight the potential for innovative merchandising to drive growth, with DASH Pink Lady® Apple Sparkling Water demonstrating how positioning soft drinks beyond the conventional fixture can attract new shoppers and unlock incremental sales.
However, the success also reflects the strength of the product itself, combining a distinctive, eye-catching design with a crisp, delicious Pink Lady® Apple flavour that taps into growing consumer demand for cleaner-label drinks, with no sugar, sweeteners or calories. Alex Wright, co-founder of DASH, said: “We’ve always believed that great innovation comes from challenging convention, and this launch was an opportunity to do exactly that. Rather than putting another drink on the soft drinks shelf and hoping shoppers would find it, we wanted to put Pink Lady® Apple Sparkling Water where the ingredient itself could do the talking.
“The response has been incredibly encouraging. Seeing Pink Lady® Apple Sparkling Water rank third among new drink flavours in UK supermarkets, alongside launches from some of the biggest names in soft drinks, shows there is real appetite for innovation that challenges convention and finds new ways to connect with shoppers.
“It demonstrates the potential of thinking differently about how and where consumers discover products, and we hope it inspires more conversations about what soft drinks merchandising could look like in the future.”
The performance is also translating across retailers. At Sainsbury’s, Pink Lady® Apple Sparkling Water has quickly become the top-performing DASH flavour. Across the market, DASH Pink Lady® Apple Sparkling Water is achieving a unit rate of sale 55% higher than DASH Raspberry Sparkling Water in the latest week measured.
Pink Lady® Apple Sparkling Water has also become the fastest-selling launch on dash-water.com, ranked as the number-two Food & Beverage best-seller on TikTok Shop on launch day, and driven a 350% increase in Amazon sales compared with DASH’s previous NPD. The launch also generated more than 1 million social views across DASH’s Instagram, TikTok and influencer reshares, alongside 3,000+ entries across social and email giveaways for its limited-edition merchandise collection.
Made with British-grown wonky Pink Lady® Apples sourced from Adrian Scripps, DASH Pink Lady® Apple combines sparkling water with the taste of real Pink Lady® Apples, with no sugar, sweeteners or calories. The launch brings together DASH’s commitment to challenging convention in soft drinks with its mission to tackle food waste by using fruit that might otherwise go to waste.
Building on its success at Tesco, DASH Pink Lady® Apple 4-packs are now available in Sainsbury’s, Asda, Waitrose and Whole Foods, with 12-packs also available via Ocado and Amazon.
