Inclusive fashion empire, Simply Be is calling time-out on badly fitting clothes with its latest campaign, ‘Serious About Shape’ which shows women that bodies of all sizes deserve a good fit.
To launch the campaign in its HQ’s hometown, the retailer unveiled two 36ft murals in Manchester this week, spanning 297sqm in total across both walls making it one of the UK’s largest mural canvases – the biggest Manchester has ever had.
Painted on the side of two buildings on the corner of Thomas Street in the heart of The Northern Quarter, the murals show five women wearing the same pair of jeans, but each with their own unique shape. Created by Mural Republic Ltd and Kinetic, the mural was painted by six talented artists over a five-day period, using over 100 cans of paint, including special colours replicating the denim and will stay until 30th July.
The murals highlight Simply Be’s core brand purpose – to create fashion that is inclusive for all women – putting them, and not the industry first. The brand stepped into 2023, challenging the fashion industry on badly fitting clothing after it was revealed in a survey by the brand that a resounding 99% of women feel frustrated with inconsistent sizing in the fashion industry, and 92% agree that badly fitting fashion can hinder personal style.
The murals will be officially unveiled to the public on Thursday 13th July on Thomas Street, along with local size inclusive influencers, Isobel Greenfield and Ellie Buckles (@izand.el), who will be handing out goody bags, which include a 25% discount code, as well as other treats.
Sinead Donohoe, head of marketing at Simply Be, comments: “As women, it is so important to find the right fit for your unique body shape. The murals in Manchester are really impactful and represent our aim for change as inconsistent sizing and badly fitting fashion are just not acceptable. We hope they inspire women and encourage them to blame the clothing, not themselves.”
