Retail Times — UK Retail News
NFU Mutual
ADVERTISEMENT
  • HOME
  • ABOUT
    • CONTACT & Press release submit page
    • ADVERTISING
  • PRODUCTS
  • TECH
  • DATA
    • Reports
    • Research
  • RETAILER
    • Manufacturer
    • Wholesaler
  • PEOPLE
  • SUSTAINABILITY
    • Fairtrade
    • Packaging
  • SERVICES
    • Events
    • Awards
    • Logistics
  • COMMENT
    • In My Opinion
    • Featured Article
    • Why It Works
  • RETAIL CATEGORIES
No Result
View All Result
Retail Times — UK Retail News
No Result
View All Result
  • HOME
  • ABOUT
    • CONTACT & Press release submit page
    • ADVERTISING
  • PRODUCTS
  • TECH
  • DATA
    • Reports
    • Research
  • RETAILER
    • Manufacturer
    • Wholesaler
  • PEOPLE
  • SUSTAINABILITY
    • Fairtrade
    • Packaging
  • SERVICES
    • Events
    • Awards
    • Logistics
  • COMMENT
    • In My Opinion
    • Featured Article
    • Why It Works
  • RETAIL CATEGORIES
Retail Times — UK Retail News
No Result
View All Result
Home Retail News Technology

Brooks Running partners with TrusTrace to support its transparency and responsible sourcing Initiatives

by Fiona Briggs
July 20, 2023
in Retailer News
Reading Time: 3 mins read

TrusTrace, a global SaaS company with a market-leading platform for supply chain traceability and compliance, has announced that Brooks Running, a global performance running footwear and apparel company, has selected the TrusTrace platform to deepen visibility across its manufacturing supply chain and help identify and mitigate responsible sourcing and business continuity risks.

“Brooks Running has recently partnered with TrusTrace to expand its commitment to tracing its supply chain in granular detail to help create a more sustainable business,” TrusTrace CEO and co-founder Shameek Ghosh said. “At TrusTrace we have a vision of the future where all value chains are traceable, circular and fair, and we are excited to partner with Brooks to support them on their journey towards achieving transparency and their responsible sourcing objectives. Through gathering granular data on where and how their products are produced, Brooks will be able to identify and work to improve the social and environmental impact of their supply chain, as well as comply with complex regulations.”

The partnership enables Brooks to make further progress towards the brands’ long term commitments to tracing its supply chain, respecting human rights and reducing environmental impact. “Visibility into the factories that manufacture Brooks products, materials and raw materials is critical to ensure our responsible sourcing standards outlined in our Supplier Code of Conduct are upheld,” explained Dave Kemp, director of corporate responsibility at Brooks. “The expansive and complex nature of our manufacturing supply chain makes this visibility difficult. TrusTrace enables us to identify and mitigate responsible sourcing and business continuity risks and increase due diligence for customs compliance.”

At the end of 2022, 100% of Brooks’ Tier 1 factories were using TrusTrace, with more than 130 Tier 2 and more than 70 Tier 3 factories invited to the platform. Looking ahead, Brooks will use TrusTrace to trace at the individual product level, enabling deeper transparency to consumers on where Brooks’ product and materials are manufactured, while improving efficiency of chain of custody data collection for compliance with laws and regulations.

TrusTrace is a leader in supply chain traceability and compliance, powering traceability programs for many of the largest fashion brands in the world. The platform empowers brands with verified data in real-time, as materials and finished goods move through the supply chain. Through its open architecture, the TrusTrace platform integrates seamlessly with retailer, manufacturer and supplier systems, as well as other third-parties, such as certification agencies, lifecycle datasets and other sustainability solution providers.

Share This Article

Similar News Articles:

  1. New Look partners with TrusTrace to support its sustainability strategy with deeper supply chain visibility TrusTrace, a global SaaS company with a market-leading platform for supply chain traceability and compliance data management, today announced a...
  2. B&Q achieves 99.3% responsible sourcing of wood and paper products B&Q, the UK’s leading home improvement retailer, has announced its achievement of 99.3% responsible sourcing of timber and paper products...
Tags: Brooks Running
ADVERTISEMENT

Related Posts

wagamama

wagamama sparks a summer scorcher with Buldak’s biggest ever UK national partnership

June 16, 2026

wagamama is set to turn up the heat this summer by becoming the first major...

Debenhams Group achieves a profit turnaround while the top line keeps shrinking, says GlobalData

June 16, 2026

Following today’s release of Debenham’s figures for the twelve months ending 28 February 2026; Louise...

Why 60% of UK consumers are choosing quality over price

Why 60% of UK consumers are choosing quality over price

June 16, 2026

According to Tink, 60% of UK consumers now say they prioritise quality over price. The...

Contactless is expected: what retailers should do to avoid lost sales

June 15, 2026

Retail is about removing friction, and payments are now a core part of that experience....

Popeyes

Popeyes is bringing a little taste of New Orleans to the UK: a brand-new NOLA-inspired menu

June 15, 2026

Popeyes® UK is turning flavour up to full volume this summer, launching one of its...

Ultra-rapid EV charging site opens at Callerton Rise Retail Park

June 12, 2026

EV charge point operator Zapgo has opened a new ultra-rapid charging site at Callerton Rise...

Load More

🗞️ Trending Retail News

  • Oatly launches a new campaign encouraging the nation to take a moment to Sip Back and Relax

    4 shares
    Share 2 Tweet 1
  • Froneri announces new flavour for indulgent chocolate stick brand, Nuii

    25 shares
    Share 10 Tweet 6
  • Packaging entrepreneur launches Buynex B2B procurement and supply-chain platform

    25 shares
    Share 10 Tweet 6
  • Lavazza celebrates 10th anniversary as the Official Coffee of Ascot and Royal Ascot

    25 shares
    Share 10 Tweet 6
  • Chicago Town launches new “Who Knew?” multi-media campaign

    25 shares
    Share 10 Tweet 6
  • Mitchell & Brown’s bigger, better and bolder campaign, steering supermarket shoppers local

    25 shares
    Share 10 Tweet 6

FEATURED ARTICLES

Securing The Future of Retail

Securing the future of retail through seamless omnichannel integration

March 23, 2026
appealing to the new emotional economics of festive shopping

Smug-face and FOMO: appealing to the new emotional economics of festive shopping

October 27, 2025
Journey to AI: build strong foundations for retail success

Journey to AI: build strong foundations for retail success

September 2, 2025
eTail Uk 2026 eTail Uk 2026 eTail Uk 2026
ADVERTISEMENT
retail crime protection retail crime protection
ADVERTISEMENT
nfu mutual nfu mutual
ADVERTISEMENT

Find the Story You Need

No Result
View All Result
  • Home Page
  • Editorial – Contact
  • Advertising
  • Copyright
  • Privacy & Cookie Policy
  • Retailer News
  • Products
  • Data
  • Technology
  • Events
  • People
  • Comment
  • Sustainability
  • Awards
  • Research
No Result
View All Result
  • HOME
  • Featured Articles
  • Retail News Categories
  • About us
  • Advertising
  • Contact / Press release submit page
  • Privacy policy