To coincide with the biggest moment in women’s football, Klarna, the AI powered global payments network and shopping destination have launched a new in-app game that will reward sports fans for their fandom. Appropriately called ‘Scream for your team’, the new game will measure the decibels of fans’ cheers and enter those who scream loud enough will be entered into a draw to win weekly prizes worth £700.
How does it work?
Players will be instructed to scream at an indicated volume in order to shoot a football into a goal. If the player scores three goals, they will be placed in a draw to win Nike gift cards with a maximum value of £250.
Looking into the importance of community and camaraderie during key sport moments, the data wizards at Klarna have shared the following results from a survey they conducted:
- 39% of respondents feel that cheering for their team fosters a sense of community and camaraderie.
- 56% believe that vocally supporting women’s football can inspire young girls and women to pursue their own athletic dreams.
- Almost 1 in 2 respondents (44%) agreed or strongly agreed that screaming for their team connected them to something bigger than themselves, and that it had an energizing effect on them personally (44%).
- Cheering on a winning team also has proven benefits to spectators’ self-esteem according to a 2019 study in the Journal of Communication and Sport which found that fans of winning sports teams reported higher self-esteem two days after the game.
