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Home Retail News Retailer News

PizzaExpress sparks free pizza frenzy, giving away 50,000 pizzas for National Pizza Day

by Fiona Briggs
February 6, 2026
in Retailer News
Reading Time: 2 mins read

PizzaExpressDon your stripes and cancel your lunch plans, because the nation’s most iconic pizzeria brand, PizzaExpress, is bringing back its famous Earn Your Stripes giveaway for National Pizza Day. On Monday 9th February, PizzaExpress will have 50,000 FREE pizzas up for grabs to anyone wearing a black and white striped top.

With thousands of pizza fans descending on high streets across the UK last year, PizzaExpress is going even bigger in 2026, giving away 50,000 pizzas in anticipation of its music brand, PizzaExpress Live, celebrating 50 years of music later this year.

Keen to get your hands on a fan-favourite Margherita? All you have to do is show up to your local PizzaExpress in a black and white striped top (in a nod to the brand’s iconic monochrome aesthetic, worn by their skilled Pizzaiolos) and enjoy your FREE Margherita. Whether you prefer the original, or are craving a vegan or gluten free Margherita, everyone is invited to earn their stripes at PizzaExpress this National Pizza Day.

So whether you’re looking for an excuse to get out of the office for your favourite pizza, skip out on that university lecture, or just want to grab your mates and make the most of 50,000 free pizzas being available, grab your striped top and head to your nearest PizzaExpress.

Lou Jones, PizzaExpress marketing director, said: “Our Earn Your Stripes giveaway has become such a moment for both us and pizza lovers! This year, we’re giving away more pizzas than ever before in celebration of PizzaExpress Live turning the big 5-0, so get those stripes on and join us – there’s never been a better reason for a pizza party on a Monday!”

The Earn Your Stripes giveaway will run for one day only, on Monday 9th February, at PizzaExpress locations nationwide, while stocks last. For more information, including T&Cs, please visit https://www.pizzaexpress.com/terms-and-conditions/national-pizza- day.

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