Today, the UK’s No.1 Independent Non-Alcoholic brand* CleanCo announces it has been honoured with three Great Taste Awards for its Clean R (Rum alternative), Clean W (Whiskey alternative) and Clean V (Vodka alternative).
Founded in 2019 by entrepreneur and British TV personality Spencer Matthews, CleanCo offers consumers premium non-alcoholic spirits designed to replicate the taste, mouthfeel and overall experience of traditional premium spirits, just without the alcohol.
“Developing CleanCo was not to preach about alcohol consumption, but to give you a choice when mixing a drink, without compromising on taste or social experience. You should be able to enjoy the delicious, refreshing cocktails you know and love without the repercussions,” said Spencer.
The Great Taste Awards are globally recognised as one of the most esteemed accolades in the food and beverage industry, with thousands of products tested each year by an expert panel of over 500 judges.
Judges described Clean R as a spirit with “appealing fruit and a fiery kick that lifts the finish”, with a “lovely colour and a punchy aroma of demerara, pineapple, vanilla a touch of orange, caramel – overall evocative of Caribbean rum”, whilst Clean W is described as having a “heat that would definitely work well in carrying the flavour compounds in a cocktail”, with an “enjoyable aroma of caramel, vanilla, apple and a hint of honey and ginger”. Consumer favourite Clean V was described as “fresh, bright” and with “great length”, finding it a “tasty vodka alternative”.
“We are delighted and honoured that our spirits have received such covetable recognition from the prestigious Great Taste Awards. As a team, we’re incredibly proud of our unwavering commitment to quality, flavour and innovation. CleanCo is all about providing a drink experience for everyone, no matter what your relationship with alcohol. These awards are a true testament to our in-house team of flavour specialists who are constantly innovating to ensure we have the best-tasting drinks on the market ”. – Sophie Brisbourne-Rhodes, Global CMO at CleanCo.
The wins come on the back of recent retail expansion in both the UK and US, with distribution wins in Tesco, Asda, Waitrose and Walmart, as well as a booming presence in the on-trade space with the likes of Hakkasan, Carluccios and Doyle Collection Hotels now all serving “Clean cocktails.”
CleanCo’s award-winning products can be found in leading supermarkets, across bars, restaurants and hotels nationally, as well as at www.clean.co.
