To meet Gen Z’s demand for air fryer favourites, Iceland has created a Student Bundle of 24 meals for just £28.60 – plus is offering a saving of £14.99 on a Tower Vortex 4 Litre Air Fryer (WAS £49.99, NOW £35.00).
Gen Z air fryer adoption is booming as data from Utilita shows that one third (32%) of 18–24-year-olds now own an air fryer in 2023, vs just 18% in 2022. Over two thirds (68%) of the generation also state they actively buy food or ingredients that can be cooked in an air fryer – making it the most desirable appliance for this generation to cook in.
Additionally, compared to this time last year, Google Trends data shows Brits are regularly searching for air fryer university content more than ever before.*
Available now until 9th October, students can pick up the Tower Vortex 4 Litre Air Fryer for just £35 (WAS £49.99), plus air fryer favourites as part of the Student Bundle from just £278.60 from Iceland’s exclusive brands and own label range. Thanks to the Iceland Mix & Match offers available, students can bag the 24 meals for less than £1.20 each!
Now with over 600 products, Iceland has tripled the number of its items available with air fryer instructions – including TGI Friday’s Southern Fried Mini Corn on the Cobs and Heinz Tomato Ketchup Filled Hash Browns – students can forget about kitchen queues and quickly whip up an air fryer feast. In fact, almost three quarters (72%) of people are interested seeing food product packaging list more ways to cook, including air fryers and slow cookers.
Plus, Utilita Energy’s latest research has revealed the average annual saving when switching from an electric cooker to an air fryer is £80.50, which means air fryers can help student’s savings go further. This makes it the perfect university essential kitchen appliance, as over half (53%) of the generation also noted they bought the appliance to save money as they are cheaper to run.
Back to uni Student Bundle:
When it comes to crowning the most popular foods to cook in an air fryer, it’s no surprise that over half of Brits pick chips (58%) to take the top spot – followed by chicken nuggets or breaded chicken (40%) and sausages (40%) in second and third place.
Chicken fillets, wings, drumsticks, legs, or joints (36%) and burgers (34%) complete the nation’s top five air fryer favourites.
Thanks to Mix & Match offers on student air fryer favourites, with the £28.60 Student Bundle, shoppers can bag 24 meals for less than £1.20 each:
- Tower Vortex 4 Litre Air Fryer (WAS £49.00, NOW £35.00 – SAVE £14.99)
- TGI Friday’s Southern Fried Mini Corn on the Cobs (400g, £2.50 OR 3 for £5)
- Iceland Rashers Unsmoked Back Bacon (300g, £2.30 OR 3 for £5)
- Iceland Grated Mature Cheddar (250g, £2.60 OR 2 for £4.50)
- Iceland Wafer Thin Smoked Ham (130g, £1.00)
- Warburtons Toastie Soft Thick White (800g, £1.40 OR 3 for £3)
- Ginsters Beef Pasty (180g, £1.35 OR 3 for £3)
- Iceland Hoisin Chicken Breast Kievs (250g, £1.85 OR 3 for £5)
- No Meat Ultimate Burgers (226g, £2.50)
- Iceland Southern Fried Chicken Popsters (250g, £1.50)Warburtons 6 White Rolls (£1.40 OR 3 for £3)
- Heinz Tomato Ketchup Filled Hash Browns (600g, £3.00)
- Grill House Spicy Chicken Shawarma Kebab Meat (350g, £4.00 OR 3 for £10)
- Grill House Chicken Sheesh Kebabs with Yogurt & Mint Sauce & Mango Chutney (320g, £4.00 OR 3 for £10)
- Grill House Take Away Chips (1.5kg, £3.50 OR 3 for £10)
Deals exclusively available in-store and online at Iceland and The Food Warehouse from now to the 9th October. Visit https://www.iceland.co.uk/ and https://www.thefoodwarehouse.com/ for more information.
