Iceland Foods has partnered with Ninja to launch the UK’s leading air fryer brand’s first ever food range.
The new range includes one-time cook air fryer bag meals, designed to provide families with easy, convenient, and cost-effective meal options.
Launching exclusively in Iceland and The Food Warehouse, all components of the new air fryer meals can be cooked together, making them ideal for those looking to save on time and money, without sacrificing taste or quality.
With the recent increase in the energy bills, many shoppers are seeking ways to save on everyday expenses, including meal preparation. The seven brand-new, air-fryer only meals are ready in under 14 minutes, requiring minimal energy use while delivering delicious, hassle-free dining.
The products will retail from £2, with special deals available, including a 2 for £6 offer, and will be available in Iceland and Food Warehouse stores from tomorrow. A full nationwide store and online rollout will be completed by 8th April.
Paul Dhaliwal, chief commercial officer at Iceland Foods said: “With energy prices on the rise, we wanted to make it easier for families to prepare meals without worrying about high cooking costs. Our new air fryer meals are designed to be both budget-friendly and energy-efficient, offering the convenience of quick and easy preparation while keeping costs down.
“This newest exclusive meal range with Ninja is a groundbreaking first of its kind, showcasing the product innovation we drive here at Iceland. We can’t wait to see it evolve and the impact it will make.”
James Kitto, managing director, UK and Ireland at Ninja said: “We’re excited to partner with Iceland in bringing hassle-free and affordable meal options to households across the UK, transforming everyday cooking and supporting families in managing their energy use.”
Iceland’s partnership with Ninja first began in September 2024, and the retailer has since launched over 100 products with Ninja endorsed cooking instructions available on packaging.
Ninja is the latest exclusive brand partnership for Iceland, building off the success of Iceland’s growing portfolio of partnerships such as TGI Fridays, Greggs and Cathedral City, broadening the frozen grocer’s offer.
To explore Iceland and The Food Warehouse’s full range of Ninja products, visit: Online Food Shopping | Iceland Groceries
