With an insatiable demand for brands that do good as well as making us feel good, Lo Bros Kombucha will launch two new flavours into Sainsbury’s supermarkets on 4th October (RRP: £2.00).
Raspberry & Blackcurrant Kombucha will hit the shelves, bringing a nostalgic taste of childhood with the tartness of raspberry complimented with sweet jammy blackcurrant. This SKU is already the second best-selling kombucha across Australia, the native market of Lo Bros, and is sure to be a hit here in the UK. Meanwhile, the limited edition, Fruit Crush brings a splash of sunshine to even the dullest of days. The colourful mix of mango, orange, apple, passionfruit, and raspberry deliver a super tropical, fruity taste, and with fantastic, bright packaging – you can’t miss this one! It’s a limited edition flavour, so it will be ‘here for a good time, not a long time’!
Lo Bros – the brand synonymous with ‘Doin’ Good’ use an authentic, old-school fermentation process to turn sugars into millions of live cultures and tasty fizzy drinks. The combination of zingy taste and heaps of health benefits have put kombucha firmly on the map!
Speaking about the new products, Didi Lo, founder of Lo Bros, said: “Since we launched into the UK, we have loved seeing people switch from sugar laden drinks to our super healthy, super tasty kombucha. We are so excited about these two new flavours which deliver both on taste and health credentials. We know these new flavours will be as big a hit as our existing range – can’t wait to hear what our existing and new customers make of them!”
Lo Bros is officially a Net Zero Plastic Brand, through its partnership with Plastic Collective. Lo Bros stands firmly against single-use plastic bottles, and together with the Plastic Collective, they are actively reducing the amount of plastic being used by the business.
The Lo Bros story started in Byron Bay in 2003, when Didi Lo packed up a van with his favourite Byron Bay products and hit the road to Melbourne. He started the parent company – Soulfresh – to challenge the way people eat and drink – pushing the boundaries to bring better-for-you products to the table and the fridge, rejecting compromise and insisting on using only the best ingredients while marrying traditional processes and fresh ideas. Didi was later joined by his brother, and together Lo Bros was born. Lo Bros Kombucha has expanded since then from Australia to the UK.
