UK speciality coffee roaster Pact Coffee has secured its first retail listing with Waitrose.
Six lines will roll into most Waitrose stores nationwide from 16th October, including Pact Coffee’s award-winning Bourbon Cream Espresso, Fruit & Nut Espresso and Single Estate Microlot Filter.
A dark roast that’s every bit as indulgent as the classic biscuit, Pact Cofffee’s Bourbon Cream Espresso boasts creamy and chocolatey flavours. It will be available as ground coffee, wholebean and in pod form.
The Fruit & Nut Espresso will also be available ground and in pod form. It has a fuller body and a more caramelised flavour profile, with hints of milk chocolate, dried fruit and almonds – characteristics that naturally exist in the coffee.
The Single Estate Microlot Filter will be available as ground coffee only.
All the lines are 100% speciality grade and ethically sourced directly from farmers. The Single Estate Microlot Filter has been sourced directly from Kibirizi Washing Station – a collective of 1,130 farmers that each have less than a hectare of land, on average.
It’s common for each farmer to tend to the coffee trees along with fruit and vegetables on their small farms, and the cooperative supports its members with agricultural training, loans and advances in gender equity.
Paul Turton, CEO of Pact Coffee, said: “We couldn’t be more proud to be making Waitrose our grocery home, as we look to provide more consumers with the opportunity to enjoy the taste of some of the world’s best speciality-grade coffee.
“We’re fully aligned with Waitrose in that we’re constantly searching for the highest quality possible, whilst at the same time prioritising recognition and remuneration of the producer.
“Most exciting of all, every bean sold will make a huge difference to the lives of farmers and their families at its origin. Our coffee has the potential to be a tool for significant economic change, and we’re thrilled to have Waitrose on board with our mission and vision.”
The listing follows a spate of exciting developments for Pact Coffee. Last year, its Surrey roastery became carbon-neutral and the company achieved B Corp status. It also paid 76% above the 2022 Fairtrade base price. More recently, the roaster received awards for six of its products.
The Bourbon Cream Espresso and Fruit & Nut Espresso will be on sale with an RRP of £6.95 per 200g bag (ground and wholebean) or 14 x Nespresso® Compatible Pods. The Single Estate Microlot Filter will be available for £7.50 RRP.
A promotional offer of 20% off all lines will be running from 16th October to 28th November 2023.
