Majestic, the UK’s largest specialist wine retailer, has launched an exclusive new partnership with one of the world’s leading wine brands, Craggy Range, to sell their wines to retail customers and the on-trade.
Under the terms of the multi-year, multi-channel deal, Majestic’s rapidly growing B2B division, Majestic Commercial, will be the exclusive agent for 11 Craggy Range wines in the UK on-trade – including two wines exclusive to Majestic Commercial. Securing the sought-after contract represents another significant coup for Majestic Commercial in its growth strategy. During the first half of 2023/24 alone, Majestic Commercial started supplying more than 300 new pubs, bars, restaurants and hotels across the UK as its ambition to become one of the biggest on-trade suppliers in the country gained further momentum.
Majestic will also stock seven of Craggy Range’s most popular wines in its 207 stores across England, Scotland and Wales – marking the return of Craggy Range to Majestic shelves after a seven-year absence.
Six of the Craggy Range wines have landed in Majestic stores and online – just in time for Christmas. The wines, including Craggy Range’s award-winning Sauvignon Blanc and ‘Te Muna’ Pinot Noir from Martinborough, and its Kidnappers Chardonnay from Hawke’s Bay, are perfect options for customers looking to treat themselves and their families this Christmas.
A seventh wine – an exclusive parcel of Craggy Range Rosé from Hawke’s Bay – will land in Majestic stores in Spring 2024. This will be the first time the Rosé has ever been sold in the UK.
Craggy Range is a family-owned winery established in 1998 and situated in the shadow of the spectacular Te Mata Peak in the premium wine growing area of Hawke’s Bay, New Zealand. They make wines from Hawke’s Bay and Martinborough in the North Island. The business was named among the World’s Best Vineyards 2022, and earlier this year was listed by Drinks International’s World’s Most Admired Wine Brands 2023. In June, it was crowned The Real Review’s Top Winery of New Zealand 2023.
Majestic Chief Operating Officer Rob Cooke said: “We are delighted to be partnering with Craggy Range as the exclusive agent for the brand in the UK on-trade. This is another significant step for Majestic Commercial as we add further quality and breadth to our ever-growing range of on-trade exclusive wines, working with some of the biggest and best brands in the world.
“We know from previous experience that our retail customers love the wines that Craggy Range produce, and we’re sure they will be as excited about their return to Majestic as we are.”
Craggy Range Vineyards Global Head of Sales, Ryan Morgan, added: “This is a fantastic opportunity to partner with Majestic Wine – one of the most respected retailers and distributors in the United Kingdom.
“We’re thrilled to add our core brands to their portfolio and look forward to a strategic partnership with this team to re-introduce world-class Craggy Range wines to the UK trade and consumer.”
