Zaytoun, the social enterprise supporting producers in Palestine through fair trade, is pleased to announce its Fairtrade certified organic extra virgin olive oil will now be stocked in 250 Co-op stores nationwide.
As Zaytoun marks its 20th anniversary, the social enterprise is proud to announce a significant new partnership with the Co-op, a retailer known for its long-standing commitment to ethical sourcing and Fairtrade. From this month, Zaytoun’s award-winning Fairtrade certified organic extra virgin olive oil will be available in 250 Co-op stores across the UK, bringing the story and heritage of Palestinian producers to more consumers.
Zaytoun managing director, Manal Ramadan White, says: “As we celebrate 20 years of Zaytoun, we are thrilled to partner with Co-op, a retailer that shares our values of fair trade and community empowerment. By bringing our award-winning Fairtrade certified organic olive oil to their shelves, we’re not just offering consumers a high-quality product, but providing much-needed visibility for Palestinian producers. This partnership opens crucial new market access for farmers in the West Bank, who face immense challenges yet remain resolute stewards of their land, safeguarding its precious biodiversity. As political and economic pressures mount, their small-scale, sustainable farming practices play a vital role in protecting their communities and preserving their way of life. Together, we’re ensuring that their stories, products, and heritage are seen and valued on UK shelves.”
Greg Goodwin, Head of Commercial, Co-op said: “We are delighted to introduce Zaytoun olive oil to our shelves for our members and customers. Not only is a great quality product, but the responsible sourcing and Fairtrade nature of the product, and Zaytoun as a supplier, matches our ethical approach to retailing.”
The 500ml Extra Virgin Olive Oil is now available retailing at £16.50 per bottle. A full list of Co-op stores stocking the olive oil is available on the Zaytoun website: https://zaytoun.uk/Stockists/
