Aldi’s own label Almat Bio Washing Powder has been ranked as the best performing product of 2023 by consumer champion Which? earning Great Value, Best Buy and Eco Buy accolades as well as scoring a huge 79% consumer rating. As voted by the Which? team, Aldi beat the likes of Apple Watches and Dyson’s Vacuum Cleaners to take the top spot.
Shoppers can pick up the award-winning washing powder for just £3.95 (2kg), that’s less than 10p a wash – 57% cheaper per wash than Ariel.
The Which? panel of experts scored Aldi’s Almat Bio Washing Powder an impressive 79% beating leading brand Ariel (78%).
Judges were particularly impressed by how well the detergent performed against all stains, as well as keeping clothes white and bright, whilst still being eco-friendly.
Julie Ashfield, managing director of corporate buying at Aldi, said: “We are delighted to be awarded Which?’s Top Product of 2023 for our Almat Bio Washing Powder. At Aldi we’re committed to providing the highest quality at the lowest possible prices for our customers and this win shows we can not only compete with leading brands, but beat them on quality and price.”
