Shaftesbury Capital has announced that Axel Arigato, the Swedish footwear brand, is set to open a new flagship store in Covent Garden in 2024. Located in Covent Garden’s Seven Dials, the entrance of the innovative lifestyle brand spotlights Covent Garden’s position as a destination for international, high quality, fashion retailers.
A ‘people-powered’ lifestyle brand, Axel Arigato will introduce its constantly evolving collections of footwear to Covent Garden in a 2,500sq ft store, alongside its extensive range of womenswear, menswear, and accessories. In line with Axel Arigato’s signature store design across Europe, the new Earlham Street location will be an inviting and open gallery-style space, curated to allow the products and collaborations to take centre-stage. This store will also mark Axel Arigato’s second location within the Shaftesbury Capital portfolio, joining its inaugural store on Broadwick Street, Soho, underpinning the continued appeal of the portfolio, and the West End more widely, to best in class retail concepts.
The community-centred retailer joins Covent Garden’s roster of lifestyle and footwear favourites, including sought-after names such as HOKA, which recently opened its European debut store, GANNI and Arc’teryx, which is set to open its new and upsized flagship store at 42 King Street in the spring.
Michelle McGrath, executive director, Shaftesbury Capital, commented: “Curating a destination that offers a comprehensive line-up of the best-in-class experiences, from both British and international brands, forms a key part of our retail strategy for Covent Garden and its Seven Dials neighbourhood. We are therefore delighted to have welcomed a young and dynamic concept like Axel Arigato. A forerunner in innovative footwear, leading with an emphasis on quality, craftsmanship and longevity.”
Axel Arigato’s commitment to Covent Garden follows a series of new brands joining the estate’s Seven Dials neighbourhood. Odd Muse and Missoma have both opened on Monmouth Street, marking their first permanent brick-and-mortar and flagship stores, whilst leading British shoemaker, Loake, and the UK debut for French men’s skincare brand, Horace, have both opened on Neal Street.
