Kenvue is working with Tesco and the Trussell Trust to support the charity’s network of more than 1,300 food bank centres to provide emergency food and support to people who may struggle to afford essential items this winter. This campaign comes as the Trussell Trust expects to distribute over 1 million emergency parcels across its network this season and demand continues to increase.
Kenvue, the maker of LISTERINE®, JOHNSON’S® Baby, and CLEAN & CLEAR®, will donate 10p per qualifying pack sold of these products over the winter season. The campaign, which runs from 27 December 2023 until 6 February 2024, aims to donate £100,000. Every qualifying pack purchased helps the Trussell Trust support people facing poverty and continue to campaign for change to end the need for food banks in the UK.
Through financial support, rather than product donations, the Trussell Trust will be able to target funds where they are needed most – whether that be specific regions of the UK or purchasing essential items such as food and toiletries. This is vital at a time when food banks in the Trussell Trust network are having to purchase more of the items they need than ever before.
Astrid Stealey, head of commercial Northern Europe at Kenvue, said: “The significance of access to essential care products cannot be understated. We’re proud to be working with the Trussel Trust and Tesco to help give people access to the essential products they need, such as food and toiletries. Donations from the sale of these items will be targeted across the Trussell Trust’s network where demand is highest, and also go towards their wider campaign work to tackle and build resilience to financial hardship”.
Kenvue’s support builds on Tesco’s existing work with the Trussell Trust and local communities around the UK. Overall, it is estimated that Tesco has provided 166 million meals from UK stores and distribution centers since 20163. Together, all three organisations are committed to creating a more just society where everyone has access to essential items without the need for food banks.
Tom Lye, health, beauty and wellness category director at Tesco, said: “We work across all our stores and operations to support local communities. The Trussell Trust do amazing work to provide emergency food and grocery parcels when and where they are needed most. We would continue to encourage Tesco customers to keep supporting this work, whether through this campaign or one of our permanent in-store collection points”.
The Trussell Trust emergency support includes a minimum of three days’ nutritionally balanced emergency food to people who have been referred to their food banks, combined with compassionate, practical support and advice through financial hardship – recognising that ending hunger is about more than food.
Zoe Pate, head of corporate partnerships at the Trussell Trust, said: “Many people face immense challenges during the winter months, as they struggle to cover the costs of all types of essentials including food and toiletries. The festivities may be over but the need for our food banks continues, and January can be even tougher for many. By working with Kenvue in Tesco during this time we can make a direct impact when food banks are experiencing one of their toughest winters yet. Working collaboratively is central to what we do at the Trussell Trust and this campaign is a true testament to that”.
The campaign with Kenvue will be supported by increased visibility across Tesco stores and online shopping, including information on the valuable work done by the Trussell Trust. Internally, this will be further supported by donation points at Kenvue’s UK offices in High Wycombe and a volunteering programme for Kenvue employees based in the UK.
