Aldi has lowered the price of its Mamia Infant First Formula for the second time in one week.
From today, customers can buy the supermarket’s own-brand product for £8.49 for 900g – maintaining its position as the lowest priced formula milk available on the market (£7.55 for 800g pro rata).
Aldi is currently the only UK supermarket to offer own-label infant formula, with a recent CMA study showing that parents could save £500 in the first year of a baby’s life by shopping around.
Julie Ashfield, managing director of buying at Aldi UK, said: “We understand that for some parents, infant formula is a necessary part of their weekly shop, and we are committed to offering the lowest prices on all our products.
“New parents have to make hard choices about how to spend their money, but Aldi’s Mamia range provides the best quality products for the early stages of parenting, at an unbeatable price.”
