Following the huge success of Mitchell & Brown’s consumer marketing campaign last January, the UK’s leading TV brand has launched a new campaign that is bigger and better. Leveraging the mass footfall in Morrisons supermarkets to drive customers into local electrical retailers.
Commencing February 12th and concluding on April 4th, the TV brand based in Bolton has strategically positioned thousands of 12-page TV brochures, each featuring a prominent discount code of up to £75 off a Mitchell & Brown TV, in the checkout ‘pick-up’ zone of Morrisons stores. Spanning throughout Avonmouth, Aylesbury, Darlington, Deeside, Glasgow, Horwich, Kings Lynn, Maidstone, Newark, Portland, Redditch, Scarborough, and Southampton, the promotion is active in 30 Morrisons stores located in major towns and cities across the UK—double the number of stores compared to the last campaign.
A real eye-catcher for customers thinking about a new TV, the full-colour printed brochure highlights the Mitchell & Brown TV range, its British operation, heritage, and the family business behind the brand. Mitchell & Brown customers can rest assured that when it comes to customer service there is a team of knowledgeable and friendly professionals located in the UK.
With a discount code and guide to finding your nearest Mitchell & Brown stockist in the brochure, the aim is to drive potential customers to local High Street retailers. Over 120 Mitchell & Brown independent retailers are situated within 20 miles of each identified Morrisons stores, meaning more than half of our retailers are covered by this.
Dan Brown, Operations Director for Mitchell & Brown said: “We are thrilled to unveil our most expansive supermarket promotional campaign ever, surpassing the scale of last year’s successful initiative. Leveraging the significant customer footfall in Morrisons supermarkets, we are propelling this momentum towards both our esteemed retailer network and our exceptional range of TVs. Morrisons, distinguished as one of the few supermarkets without a TV offering, provides an ideal setting for engaging with our target demographic. In addition to amplifying brand visibility, our strategic placement ensures that each brochure distributed becomes a potential catalyst for a sale, directly benefiting retailers surrounding every Morrisons supermarket. As we build upon the success of the previous year, we again guarantee that the applied discounts on sales will be credited, ensuring that not only our retailers increase sales but also maintain their customary excellent margin.”
Mitchell & Brown has championed the High Street retail model and its loyal retailers since the brand launched in 2016, and it continues vocal support for pro-High Street initiatives like business rates reduction. The brand’s TVs are available exclusively through independent retailers that share the same pride for their customer service as the Mitchell & Brown team. That extends from ensuring the customer gets the right TV to offering delivery, installation, and ongoing support throughout the life of the product. Every Mitchell & Brown TV is backed by a 7-year guarantee that underpins the brand’s commitment to the customer’s TV ownership.
Having recently marked its seventh anniversary with an exclusive offer aimed at its independent electrical retailers across the UK. Retailers placing a qualifying order of three or more JB-40FH1811 special edition TVs were entered into a draw to win one of seven JB-40FH1811 TVs free. Its network of dealers extends across the UK and continues to grow on the strength of the brand’s commitment to High Street independent retail.
