True Fit
, the leading AI platform that decodes size and fit for consumers and fashion retailers, has partnered with Princess Polly to build AI-powered size and fit recommendations into shopper journeys to increase conversions and drive down returns.
Launched from a beachside apartment on Australia’s Gold Coast in 2010, Princess Polly delivers on-trend, quality apparel at affordable prices to global shoppers in the UK, USA and its home country of Australia. The brand’s mission is to make on-trend, sustainable fashion accessible to everyone as it rebuilds its entire supply chain over the coming years to source all their products sustainably.
Eying further business growth and rebuilding its sustainable future, Princess Polly sought to provide their customers with an experience that would help them confidently convert in their size to not only decrease returns and exchanges but also to produce less emissions via the transportation of those returns.
It selected True Fit, the size and fit solution built for every shopper and every sized product category to increase conversion, reduce returns and build loyalty. Princess Polly is leveraging True Fit’s best-in-class Artificial Intelligence (AI), connecting cross-market data from over 82 million shoppers (active users) and 20,000+ brands, to guide Princess Polly customers to the right size based on their unique preferences. Princess Polly chose True Fit because they pioneered AI size recommendations more than a decade ago and trusted that True Fit was best positioned to support fit recommendations across their extended sizing ranges, consisting of Curve, Tall and Petite, ensuring inclusivity and a perfect fit across its entire collection.
Melanie Huang, UX e-commerce manager at Princess Polly, commented: “We’re committed to meeting customers where they are – and that is evidenced in how we listen and respond to customer feedback, acting on the insights and data we have to continuously improve shoppers’ experiences. By actively seeking solutions to the size-related pain points voiced by our customers, we can further enhance brand trust and loyalty in a customer-centric way. In working with True Fit, we’re excited to leverage their data to learn more about our shoppers’ fit preferences, allowing us to drive a virtuous circle of value for our customers.”
Jessica Arredondo Murphy, co-founder & COO at True Fit, commented: “Princess Polly has long been a champion of inclusivity and bringing on-trend style in a sustainable way to all body types and sizes. Adding AI fit guidance across their sizing ranges is just another way it is making its collections accessible to all of its customers, helping them get the perfect fit for their unique and personal style every time.”
