Hobbycraft, the UK’s largest arts and crafts retailer, has continued its commitment to building a more sustainable future by providing more reusable, recyclable, and packaging-free products in its spring and Easter range than ever before.
Half of the range (50%) has been available in no packaging at all, whilst over 300 Easter products have been available to purchase in plastic-free or reusable packaging.
Included in the range are hundreds of mache, wooden, and ceramic blanks, packaging free and ready to be personalised and transformed into bespoke Easter decorations. These crafty creations add a unique touch to spring décor and can be reused for years to come, as the retailer aims to encourage more people to craft in the most environmentally friendly way possible.
The spring and Easter collection is another successful step towards achieving the retailer’s sustainability targets, with 43% of all products within the business now having plastic-free packaging, up from 21% in FY22, and a further 20% having no packaging at all, up from 19%. Customers can now only purchase biodegradable glitter, and Styrofoam has been completely removed from the product range. By the end of FY24, Hobbycraft is targeting 25% of all products to be packaging-free and aims to remove non-recyclable plastic from all products which do require packaging.
It is becoming increasingly important for people to come together and collectively work towards a more sustainable future to protect the world’s ecosystem. As part of its ‘Making a Difference’ plan, Hobbycraft continues to work with progressive supplier partners to deliver more sustainably sourced products and reduce waste and carbon emissions within the business.
Heather Robbins, trading director at Hobbycraft, comments: “At Hobbycraft, we believe in the power of crafting and making something yourself, not only because it supports mental wellbeing and skill development, but also to reassure our customers they are crafting in the most sustainable way possible. Our Easter range is another amazing step in our sustainable sourcing journey, and we hope the collection inspires more of our customers to try out some personalised projects that can be enjoyed for years to come.”
In addition to Hobbycraft’s wide collection of eco-friendly Easter accessories and decorations, the retailer is encouraging to showcase its crafting skills and create a beautiful collection of reusable and sustainable decorations this Spring by offering a huge range of inspirational project guides via their Ideas Hub and Workshop platforms.
Hobbycraft’s Ideas Hub has over 250 Easter projects providing step-by-step guides on how to reusable Easter and spring décor, including How to Make Multi-Coloured Crochet Easter Eggs, How to Make a Spring Wreath and How to Make a Pom Pom Bunny Wall Hanging. Customers can also participate in several spring themed in-store and online workshops, including Crochet Easter Eggs, Bunny Watercolour Classes and Kids’ Easter Clay Animals, all of which are available to book on Class Bento, with prices starting from just £5.
