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Home Retail News Retailer News

graze launches new monthly subscription box with ‘A Taste of the World’

The UK’s leading healthy snacking brand presents a new curated approach with a themed monthly subscription box

by Fiona Briggs
April 2, 2024
in Retailer News
Reading Time: 3 mins read

Today graze, the UK’s leading healthy snacking brand 1 , has announced a relaunch of their monthly subscription box, including a carefully curated collection of themed boxes including limited edition graze snacks, partner brands, and bonus foodie content.

It’s been 15 years since the first flavour-packed four-punnett box landed on doorsteps, including simple, wholesome and tasty ingredients the brand is known for. With growing demand for increased variety and innovation, graze Presents… a new era of snacking, with updates including:

  • Never before seen snack flavours developed by graze experts
  • Partnerships with like minded healthy, tasty and eco-conscious snack brands such as Olly’s Pretzels and Other Foods
  • Bonus foodie content in the ‘Grazette magazine’

Mariana Josan, Head of Digital Commerce of graze said: “As a business, we’ve been sending flavour-packed, nutritionally balanced snacks through letterboxes for 15 years. Increasingly, our customers have been asking for more innovation and variety, and a more sustainable approach. We’re excited to take our subscription offering in a new direction and offer an even better snacking experience for subscribers. We’ll be replacing the 4-punnett graze box with monthly themed boxes, featuring a carefully curated collection of eight or more limited edition graze snacks, partner brands and some added extras. We hope our subscribers enjoy the changes as much as we do.”

The first themed subscription box, graze Presents…A Taste of the World, launches today and is designed to take customer taste buds on an adventure around the world. From the deep blue shores of Tuscany to the vibrant streets of Tokyo, each hand-picked creation transports you to a new and exciting destination.

The graze Presents…A Taste of the World box is available to order today until the 22nd April, and includes:

  • Miele espresso almonds: Using 4 simple ingredients, these morsels of joy are inspired by Italian flavours, made from almonds, honey, sugar and coffee.
  • Katsu curry crunch: A mouthwatering medley of broad beans, peas and corn seasoned with traditional Japanese flavours of turmeric, ginger, chilli, cinnamon and paprika.
  • PB & J Dipper: A moreish medley and American favourite flavour combination of crunchy strawberry biscuits and creamy peanut butter.
  • Apfelstrudel flapjack: Inspired by the national dish of Austria, this flapjack is crammed with apple, cinnamon and golden syrup flavours reminiscent of the sweet and flaky pastry.
  • Jamaican ginger cake flapjack: Bite into a tantalising mixture of ginger, cinnamon, black treacle, golden syrup and natural vanilla for a hit of delicious nostalgia that’s also high in fibre.
  • Special tea blend: A perfect English blend of fresh lemon bergamot flavours with a bright, coppery golden colour.

In addition to graze products, customers will also be introduced to snacks from partner brands, including:

  • Olly’s Pretzels: Olly’s Pretzel Things are oven-baked with super seasonings to deliver flavour to the full. Their unique shape as the planet’s thinnest and crispiest pretzels makes them perfect for dipping, whilst being totally vegan too.
  • Other Foods: Ready for the world’s first mushroom snack? Other Food’s Shiitake Mushroom snack is packed full of moreish umami flavour. Flavoured with just a hint of Himalayan salt, this crunchy mushroom snack tastes gourmet yet comes in at under 100 calories per portion.

The new graze subscription service is priced at £14.99 per month including free and tracked delivery, however loyal customers can try the first ‘a taste of the world’ box at a discounted price of £9.99. Customers are able to preview the box theme each month, and skip it if it isn’t suited to their taste. For more information, visit uk.graze.com.

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