MJ’s Diner, a food brand hailing from Birkenhead, is launching a first-to-market range of frozen ready meals specifically developed for the air fryer. Already available in Farmfoods, Poundland and 300 independent retailers across the country, its 14 convenient meal options offer the ultimate ‘fakeaway’ experience, all for an unbeatable price of £1.99 or £2.49 per pack.
The range includes meals such as Salt and Pepper Chicken, Katsu Chicken Curry, Kebab, and chip-shop favourites such as Steak Pie and Sausages, Chips and Gravy, which all cook in less than 20 minutes, with some ready to eat in just 15. All products have fewer calories than ‘ordering in’ – every meal in the range comes in at under 915kcals with the lowest, just 531kcals – and all meal items come in one easy pack.
The range, a British first for the company owned by industry veteran Noel Davis, is already record-breaking across its independent retail store network, as rates of sale are up to 500% greater than the leading brands, which is seven or eight times more than the best-selling products such as Bisto.
Noel Davis said: “Our range fills a gap in the market for those seeking quick, tasty, and affordable meals without compromising on quality. With the rising popularity of air fryers, we’re thrilled to offer Brits a convenient solution for their culinary cravings.”
As demand soars, MJ’s Diner has expanded its operations, created 50 job opportunities, and ramped up production to 350,000 meals per week to meet the needs of its growing customer base. With plans to expand into major retailers like Home Bargains, Morrisons, and Sainsbury’s, MJ’s Diner is poised to become a household staple.
The 14 products in the frozen range, are:
- Chicken Nuggets and Fries (Made with 100% Breast)
- Fish Fillet and Straight Cut Chips
- Mixed Starter: 2 Potato Skins, 6 Garlic Mushrooms & 4 Hot & Spicy wings
- All Day Breakfast – 2 Sausage, 2 Hash Browns, 3 Gammon Grill / Steak, 2 Black Pudding
- Katsu Chicken & Crinkle Cut Chips – 100% Breast Fillet
- Sweet & Sour Chicken & Crinkle Cut Chips (100% Breast Fillet)
- Shortcrust Steak Pie and Steak Cut Chips
- Southern Fried Popcorn Chicken and crispy fries
- Hot & Spicy Chicken Wings and Crinkle Cut Chips
- Breaded Fish Fingers with Chips
- 2 Beef Grillsteaks with Chips
- Crispy Chicken Goujons and Crinkle Cut Chips (100% Breast Fillet)
- Salt & Pepper Chicken Chunks and Crinkle Cut Chips
- Beef Meatballs with Chips & Gravy
New options are also on the way as early as this week, including Chips with Chip Shop Curry Sauce, Kebab Meat and Chips with Sriracha Sauce (hot and spicy chilli sauce), Salt & Pepper Pork Ribs and Crinkle Cut Chips, Pork Sausage in Gravy and Chips, and Salt & Pepper Chicken Wings and Crinkle Cut Chips.
Noel, who has over 30 years of experience in food manufacturing and distribution across several different businesses, saw a market gap. The ingenious idea was sparked over a meal with his three children: Dara,18, Aoife,17 and Rory,15.
Davis added: “Over 12.5m households are using air fryers, and after a discussion with my family in which they were championing air fryers and how many times a week they use them – I just suddenly thought we have the perfect products, the development and distribution network, and the contacts to launch this and with much success.
“We’ve ensured that we have selected some top British ‘fakeaway’ favourites in the range and included everything individuals need, so the gravy comes in its own sachet, as does the salt and pepper seasoning, and after just 15 minutes cooking time many of them are ready to enjoy! The range is a no-brainer for time-poor Brits. It’s cheaper, quicker, healthier, and far higher quality than ordering in – every time.”
The range has been described as ‘not being designed to be a healthy meal for the family. It’s here to help those who are time-poor and want something that won’t blow their calorie count but is a quick, tasty, and cheap option for an evening meal or breakfast.’
Davis ended: “This is already a record-breaking range for us, and it only launched last week!”
