No tickets? No problem. Whether you’re following England’s Euros journey, have stocked up on Pimm’s for Wimbledon, or can’t wait to dive headfirst into the Olympics – watching sport on TV can now feel like you’re at the event itself, or close enough.
John Lewis has seen TV & AV sales grow by 47% compared to the same time last year, with shoppers spending on average 13% more on their TV to bring that premium picture and sound experience into their living rooms.
Last week’s TV sales were up 51% of last year – as customers prepare for a feast of sporting action. Many are upgrading to larger screens, with sales of 65” TVs up 104% compared to last year, and 70” screens up by 123%.
And shoppers are not only opting for bigger screens, but also more premium picture quality, with OLED and QLED TVs leading the way in John Lewis’ best-selling lineup.
When it comes to feeling like part of the crowd, it’s all about the sound experience – and John Lewis customers have been upping their game and making the most of combined offers, with sales of soundbars up by 21%.
Katrina Mills, lead TV & AV Buyer at John Lewis, said: “Our customers clearly want to be immersed in great sporting action this summer, bringing the stadium experience to their sofas.
“They want a picture and sound quality to rival the real deal – and when it comes to TVs, it’s certainly the bigger, the better this summer”
