Britain’s toy shop, The Entertainer, has announced that it will open a brand-new outlet store later this month, at The Galleria outlet centre in Hatfield.
Offering customers the chance to shop the retailer’s best-loved brands at significantly discounted prices, the huge 8000sq. ft space is set to open on Saturday 30 May and will be the first store to trade under the new sub-brand “The Entertainer, Toys for Less”.
The first Toys for Less store will be almost twice the size of an average Entertainer store and will stock over 5,000 different toys, with the majority selling for 30% less than in The Entertainer’s other 150 stores.
The vast range of toys, games and collectibles will include Lego, squishy dumplings and fidget toys alongside the hottest licensed ranges; from Pokémon, One Piece, Toy Story 5, Paw Patrol and Barbie as well as the retailer’s popular Early Learning Centre, Meccano and Addo private label ranges.
Located at The Galleria, the region’s leading outlet shopping destination, the new store will join a host of other leading brands including M&S, Le Creuset and Waterstones.
Andrew Murphy OBE, group chief executive officer of The Entertainer, said: “Our Toys for Less outlet store in Hatfield will be our biggest new store for over a decade and is an important extension to our existing trading approach. While there will be further Toys for Less stores opening later this year, these are very much complimentary to our 150-strong core estate and will not replace them or compete in our existing catchments”
“We’re very excited to join the great line up of shops at The Galleria and to be bringing Hertfordshire customers truly incredible deals on the toys, games, puzzles and collectibles that they love.”
Graham Clark, Leasing Director, The Galleria Hatfield, said: “We’re delighted to welcome The Entertainer to The Galleria. This exciting new outlet store is a fantastic addition to our retail mix, bringing a much-loved family brand to the centre and enhancing our offer for visitors of all ages. The opening reflects our continued commitment to attracting leading names and delivering great value and experiences for our guests.”
“We’re confident The Entertainer will be a huge hit with our shoppers, and we look forward to seeing the store thrive as part of our community.”
For more information on The Entertainer, please visit www.thetoyshop.com
