Maison Ferrand is delighted to announce the complete acquisition of UK distributor Identity Drinks. Ending a process that began in 2017, when Maison Ferrand acquired a 60% stake in the UK company, this announcement marks the creation of Maison Ferrand UK. It reflects the brand’s commitment to expanding their presence in this key market and building a portfolio of premium spirits brands that align with Maison Ferrand’s values.
The UK market, where their journey began in 2010, has always been vital to the expansion of the family-run company. This acquisition is a testament to the long-standing dedication to the region. The team is excited to continue their growth and innovation with the talented team at Identity Drinks, which will now be known as Maison Ferrand UK.
Matthieu Gouze, the newly appointed Managing Director of Maison Ferrand UK, has witnessed the company’s growth over the past 15 years and will lead this new chapter. His focus will be on driving market growth, nurturing the team, fostering a supportive environment, and ensuring the community-centric values remain at the forefront.
Matthieu Gouze, Managing Director of Maison Ferrand UK, shared: “Acquiring Identity Drinks is a significant step for Maison Ferrand. Our priority is to invest in our brand’s growth, our distribution brand portfolio, and our people. This development reinforces our commitment to the UK market and allows us to expand our portfolio while maintaining our tradition of creativity and quality, staying close to the people who have supported us in this market for the past 15 years.”
Founded in 1989, Maison Ferrand has always aimed to innovate while creating premium spirits and building a strong community within the spirits industry. Expanding into the UK market is a natural extension, following the establishment of operations in Germany in 2000 and the USA in 2022.
Alexandre Gabriel, Founder and Master Blender, commented: “As a family business, the full acquisition of Identity Drinks and the creation of Maison Ferrand UK is a joyful moment for us. It represents our commitment to staying true to our values of creativity and community. With our dedicated team, we aim to continue creating premium spirits that reflect who we are and bring pleasure to those who drink them. We are excited to deepen our connection with the UK market.”
Maison Ferrand UK will focus on partnering with independent companies that share their values. The team is looking forward to collaborating with premium brands dedicated to excellence and leadership in the spirits sector. As they grow, they aim to inspire both consumers and industry peers alike
