BEST Breakfasts has expanded its range to include a new limited-edition flavour, Ice Cream Crunch.
The new cereal will be launched exclusively into Iceland stores, and will be available from today, Tuesday 23rd July.
Ice Cream Crunch consists of strawberry, chocolate and vanilla flavoured crispy cereal pillows, and will be competitively priced at £2.50 per 375g box.
Launched in March this year by British YouTube collective the Sidemen, BEST is an HFSS-compliant cereal made by Mornflake, and already available in Choco Crunch and Caramel Gold flavours.
BEST cereal is made with a combination of wheat and oat crispy puffs, with added vitamins and minerals such as B12, D, E and iron; the cereal is also a good source of fibre and low in saturated fat*, with one bowl containing just over 100 calories.
The Sidemen’s manager, Jordan Schwarzenberger, says: “We’ve been overwhelmed with fans’ compliments and requests for more flavours and we’re pleased to give the people what they want. We hope everyone loves the new Ice Cream Crunch as much as they love Choco Crunch and Caramel Gold!”
