After two successful years of strong sales via DTC channels and unlocking distribution in Waitrose, Sainsbury’s and Ocado, Just Spices has reached another milestone by launching five SKUs in over 830+ Tesco superstores across the UK. This expansion is a signal of how Just Spices is addressing an increasing appetite from consumers towards expanding their spice repertoire and seeking convenient meal inspirations.
The launch also includes the first-to-market listing for their new Classic Roast Potato seasoning flavour inspired by social trends. Roast Potatoes was ranked among “the top five most popular dishes” within seasonings.
The following SKUs will be available in Tesco stores nationwide:
- Avocado Topping (60g);
- Chicken Seasoning (79g);
- Vegetable Seasoning (75g);
- Egg Topping (55g);
- Classic Roast Potato Seasoning (60g);
These spice blends, all made with natural ingredients, will retail at £4 each, after an introductory clubcard offer of £2.50 each for eight weeks only.
Speaking of the ongoing growth of the business in the UK, CEO of Just Spices, Verena Zander, said: “We are thrilled that UK consumers love Just Spices so much. We are incredibly proud of what the business has achieved in the last two years, not only in terms of retailer presence, but also the community we have built around the brand. Launching into Tesco is yet another coup for us, as they are the ideal partner to bring our products to consumers right where they shop.”
Just Spices originally started as a DTC business and rapidly created phenomenal engagement with a community of 1.8 million fans on social media, more than any major spice brand, despite being new to the market.
Since launching in the UK retail channels last year, Just Spices has proven successful in driving incrementality to the spice blends category, with up to 80% of Just Spices sales being attributed to incremental shoppers or spend.
Introducing new, trend-inspired seasonings is one of the ways Just Spices is bringing innovation and excitement to the Herbs & Spices market and continuing its mission to elevate everyday at-home meals with just a pinch.
