Bearfields, the premium delicatessen ham producer, expanded its retail presence by launching onto Ocado on 22nd October 2026.
The Bearfields Traditional Ham (100g) and the Bearfields Honey Roast Deli Ham (100g) are now available to purchase on the Ocado website, as well as the brand new Bearfields Family Pack (140g) which was launched on 11th October 2026.
The latest expansion comes in response to the positive consumer response to the brand’s offerings with Bearfields also increasing their Tesco listings to 1022 Tesco Expresses nationwide on 11th October 2026.
The retailer expansion supports Bearfields’ mission to lead the category in making cleaner, better ham more accessible, bringing its Made Without Nitrites proposition to an even wider audience.
John O’Brien, managing director, O’Brien Fine Foods, says: “Launching in Ocado is an exciting milestone for Bearfields which reflects the positive consumer response to the range. As we continue to expand the product range and establish the brand presence further across the UK retail space we hope to cement our position as a UK household staple as well as a market leader for those looking for quality, taste and convenience.”
The company’s purpose is to ‘bring better quality food to everyone, everyday’, and through its growing retail presence, Bearfields aims to deliver high-quality products in more formats, to more people.
