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Seven Bro7hers launches a new zesty IPA

by Fiona Briggs
August 13, 2024
in Products
Reading Time: 2 mins read

Seven Bro7hers is launching a brand-new IPA ahead of the August Bank holiday… and one thing’s for shore, it tastes sand-sational!

This zesty 5.5% ABV IPA pours pale and hazy and is packed with citra and Amarillo hops to create a citrus aroma. The beer has a low level bitterness and a slightly sweet finish making it easy and drinkable in the August sunshine.

Transporting you to the seaside, Citrus Sea IPA will be available on draft in the SEVEN BRO7HERS BEERHOUSES and 11 Central, MediaCity. Beer fans can also purchase the 440ml cans for a limited time only via the website.

It has been a busy summer for the McAvoy brothers as they launched their new business arm SEVEN BRO7HERS DISTILLING last month.

The team have also launched a series of limited edition beers. In June, the brothers brewed a 90’s inspired beer ‘Lilt Bit Fruity’ which was sold on tap across their beer houses. They also produced two collaborative beers; a blackcurrant sour with Brew York called ‘Currant Affairs’ and ‘Breakfas7 Brew’ with travel agent On the Beach – celebrating the notion that “it’s 12-oclock somewhere” with a low ABV beer designed to be paired with bacon or sausage butties before you go on holiday.

Inviting drinkers to come on their next beer voyage with this latest brew, CEO of SEVEN BRO7HERS BREWING CO, Keith McAvoy, said: “This beer is cool, refreshing and is the perfect IPA to ease you into the August Bank Holiday spirit. It marks the end of a busy season of beer specials, and collaboration projects. and finishes the Summer off with a bang. Citrus Sea is delicious and drinkable, it is the only beer you want to chill with this summer holidays.”

Citrus Sea IPA will be available to on-trade customers in the coming weeks, anyone looking to stock the beer should get in touch via the website.

SEVEN BRO7HERS BREWING CO was founded in 2014 by McAvoy brothers, Guy, Keith, Luke, Daniel, Nathan, Kit, and Greg, inspired by their dad’s home-brewing in their cellar at home. This year the brewery celebrates 10 years in business.

The brothers currently run successful beer houses in Middlewood Locks, Salford, MediaCityUK, Saford and Ancoats, in Manchester. They also operate a taproom bar in the brewery.

In July 2020 they opened their partnership bar at Manchester Airports new T2 Departure Lounge and eight months ago the family opened 11 Central, an experiential gin, beer and sports bar in Salford Quays.

For orders and more information please contact the sales team via the website.

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