Retail Times — UK Retail News
NFU Mutual
ADVERTISEMENT
  • HOME
  • ABOUT
    • CONTACT & Press release submit page
    • ADVERTISING
  • PRODUCTS
  • TECH
  • DATA
    • Reports
    • Research
  • RETAILER
    • Manufacturer
    • Wholesaler
  • PEOPLE
  • SUSTAINABILITY
    • Fairtrade
    • Packaging
  • SERVICES
    • Events
    • Awards
    • Logistics
  • COMMENT
    • In My Opinion
    • Featured Article
    • Why It Works
  • RETAIL CATEGORIES
No Result
View All Result
Retail Times — UK Retail News
No Result
View All Result
  • HOME
  • ABOUT
    • CONTACT & Press release submit page
    • ADVERTISING
  • PRODUCTS
  • TECH
  • DATA
    • Reports
    • Research
  • RETAILER
    • Manufacturer
    • Wholesaler
  • PEOPLE
  • SUSTAINABILITY
    • Fairtrade
    • Packaging
  • SERVICES
    • Events
    • Awards
    • Logistics
  • COMMENT
    • In My Opinion
    • Featured Article
    • Why It Works
  • RETAIL CATEGORIES
Retail Times — UK Retail News
No Result
View All Result
Home Retail News Products

Seven Bro7hers launches a new zesty IPA

by Fiona Briggs
August 13, 2024
in Products
Reading Time: 2 mins read

Seven Bro7hers is launching a brand-new IPA ahead of the August Bank holiday… and one thing’s for shore, it tastes sand-sational!

This zesty 5.5% ABV IPA pours pale and hazy and is packed with citra and Amarillo hops to create a citrus aroma. The beer has a low level bitterness and a slightly sweet finish making it easy and drinkable in the August sunshine.

Transporting you to the seaside, Citrus Sea IPA will be available on draft in the SEVEN BRO7HERS BEERHOUSES and 11 Central, MediaCity. Beer fans can also purchase the 440ml cans for a limited time only via the website.

It has been a busy summer for the McAvoy brothers as they launched their new business arm SEVEN BRO7HERS DISTILLING last month.

The team have also launched a series of limited edition beers. In June, the brothers brewed a 90’s inspired beer ‘Lilt Bit Fruity’ which was sold on tap across their beer houses. They also produced two collaborative beers; a blackcurrant sour with Brew York called ‘Currant Affairs’ and ‘Breakfas7 Brew’ with travel agent On the Beach – celebrating the notion that “it’s 12-oclock somewhere” with a low ABV beer designed to be paired with bacon or sausage butties before you go on holiday.

Inviting drinkers to come on their next beer voyage with this latest brew, CEO of SEVEN BRO7HERS BREWING CO, Keith McAvoy, said: “This beer is cool, refreshing and is the perfect IPA to ease you into the August Bank Holiday spirit. It marks the end of a busy season of beer specials, and collaboration projects. and finishes the Summer off with a bang. Citrus Sea is delicious and drinkable, it is the only beer you want to chill with this summer holidays.”

Citrus Sea IPA will be available to on-trade customers in the coming weeks, anyone looking to stock the beer should get in touch via the website.

SEVEN BRO7HERS BREWING CO was founded in 2014 by McAvoy brothers, Guy, Keith, Luke, Daniel, Nathan, Kit, and Greg, inspired by their dad’s home-brewing in their cellar at home. This year the brewery celebrates 10 years in business.

The brothers currently run successful beer houses in Middlewood Locks, Salford, MediaCityUK, Saford and Ancoats, in Manchester. They also operate a taproom bar in the brewery.

In July 2020 they opened their partnership bar at Manchester Airports new T2 Departure Lounge and eight months ago the family opened 11 Central, an experiential gin, beer and sports bar in Salford Quays.

For orders and more information please contact the sales team via the website.

Share This Article

Similar Retail News Articles:

  1. SEVEN BRO7HERS secures national listing in Wetherspoons for its fan-favourite ‘Easy IPA’
  2. SEVEN BRO7HERS secures Asda listing for Double IPA ‘Krush’ as grocery strategy builds
Tags: Seven Bro7hers
ADVERTISEMENT

Related Posts

Dr.Melaxin

Dr.Melaxin expands into 196 Boots stores following £19M TikTok Shop UK success

June 30, 2026

Korean skincare brand Dr.Melaxin has secured permanent placement across 196 Boots stores nationwide less than a year...

Game, set, match: Stripe & Stare launches Tennis Club collection

Game, set, match: Stripe & Stare launches Tennis Club collection

June 30, 2026

Game, set, match - welcome to Tennis Club, a novelty underwear capsule inspired by Wimbledon...

Bird & Blend Tea collaborates with Moomin to unveil Moominvalley inspired cafe experience

Bird & Blend Tea collaborates with Moomin to unveil Moominvalley inspired cafe experience

June 30, 2026

Moomin fans and tea lovers can step into a cafe inspired by magical Moominvalley as Bird &...

Lavazza

Lavazza and Müller launch Ready-to-Drink coffee range inspired by Italian coffee recipes

June 29, 2026

Lavazza is introducing a new Ready-to-Drink range, developed in partnership with Müller. Lavazza’s coffee knowledge...

Tapi

Tapi launches new artificial grass collection for low-maintenance outdoor living

June 29, 2026

Tapi Carpets & Floors has expanded its outdoor offering with a collection of eight artificial grass...

EDRA

New British running brand launches with kit designed to remove every distraction

June 29, 2026

EDRA exists because nobody had built the alternative. Today, the new British running apparel brand founded...

Load More

🗞️ Trending Retail News

  • Zaytoun, Fairtrade certified organic extra virgin olive oil, to be stocked in 250 Co-op stores

    0 shares
    Share 0 Tweet 0
  • July rain causes Brits to choose hearty roasts over barbecues, Ocado Retail reports

    0 shares
    Share 0 Tweet 0
  • Froneri announces new flavour for indulgent chocolate stick brand, Nuii

    0 shares
    Share 0 Tweet 0
  • Chicago Town launches new “Who Knew?” multi-media campaign

    0 shares
    Share 0 Tweet 0
  • Packaging entrepreneur launches Buynex B2B procurement and supply-chain platform

    0 shares
    Share 0 Tweet 0
  • Lavazza celebrates 10th anniversary as the Official Coffee of Ascot and Royal Ascot

    0 shares
    Share 0 Tweet 0

FEATURED ARTICLES

Securing The Future of Retail

Securing the future of retail through seamless omnichannel integration

March 23, 2026
appealing to the new emotional economics of festive shopping

Smug-face and FOMO: appealing to the new emotional economics of festive shopping

October 27, 2025
Journey to AI: build strong foundations for retail success

Journey to AI: build strong foundations for retail success

September 2, 2025
eTail Uk 2026 eTail Uk 2026 eTail Uk 2026
ADVERTISEMENT
retail crime protection retail crime protection
ADVERTISEMENT
nfu mutual nfu mutual
ADVERTISEMENT

Find the Story You Need

No Result
View All Result
  • Home Page
  • Editorial – Contact
  • Advertising
  • Copyright
  • Privacy & Cookie Policy
  • Retailer News
  • Products
  • Data
  • Technology
  • Events
  • People
  • Comment
  • Sustainability
  • Awards
  • Research
No Result
View All Result
  • HOME
  • Featured Articles
  • Retail News Categories
  • About us
  • Advertising
  • Contact / Press release submit page
  • Privacy policy