Cult Beauty, the ultimate destination for cutting-edge beauty products is excited to announce a significant surge in demand for Augustinus Bader products, driven by the ‘Emily in Paris effect.
The hit Netflix series, renowned for its influence on fashion and beauty trends, has once again set the stage for the latest must-have products. Following its feature in the new season, Augustinus Bader is seeing a marked increase in searches.
Emily in Paris has long been a trendsetter, with its viewers regularly scouring the internet to replicate some of the show’s iconic looks. Over the past 30 days, online searches related to the series have skyrocketed:
‘Emily in Paris perfume’ +6,775% increase in searches
‘Emily in Paris lipstick’ +2,994% increase in searches
‘Emily in Paris make up’ +515% increase in searches
‘Emily in Paris outfits to buy’ +85% increase in searches
The episode not only highlights Augustinus Bader’s luxurious skincare products but also shines a spotlight on its haircare line, attracting a flood of interest from viewers. According to Cult Beauty, searches for ‘Augustinus Bader’ have surged by +72% in just the past seven days. Additional search trends include:
‘Augustinus Bader hair’: +340% increase in searches
‘Augustinus Bader body cream’: +260% increase in searches
‘The Rich Cream Augustinus Bader’: +81% increase in searches
‘The Serum Augustinus Bader’: +49% increase in searches
‘Emily in Paris Augustinus Bader’: +48% increase in searches
The Emily in Paris episode shines a particular light on the brand’s new mature hair care formula, due to Emily wanting to appeal to an often neglected demographic – mature women. Cult Beauty spoke with the founder of Augustinus Bader, Professor Bader to take a deep dive into why he decided to expand its renowned skincare range into hair care. “In my work as a medical doctor and research scientist, I have observed many similarities between the complexion and the specialised cells that make up the scalp and hair follicles. Just like the skin, hair is governed by natural forces that slow over time, causing undesirable yet reversible outcomes. By translating our award winning technology for skin repair and cellular regeneration to the scalp and hair follicles, we have created an unprecedented science backed system that reawakens the body’s intrinsic ability to regrow hair and support renewal from root to tip” explains Professor Bader.
“We’re thrilled to see such an incredible response to Augustinus Bader following its feature on Emily in Paris,” said Trifonia Asmar, beauty expert at Cult Beauty. “The series has a unique ability to influence trends, and it’s clear that viewers are eager to get their hands on the products they see on screen. We’re proud to provide our customers with access to these iconic products.”
