Ice cream of ice creams, Häagen-Dazs has launched a limited-edition Emily in Paris ice cream collection and on-pack promotion to celebrate the hit show’s fourth season return.
Uniting two icons in the world of luxury and style, the new and exclusive collaboration gives best-selling Häagen-Dazs flavour, Salted Caramel a chic Emily in Paris-inspired packaging redesign across its Pints and Stick Bars, as well as a glamorous on-pack competition consumers can enter by scanning a QR code. Prizes include up to £1,000 worth of new clothes and accessories with a Harvey Nichols wardrobe refresh, a Harrods Pamper Hamper and an entire year’s supply of Häagen-Dazs ice cream.
The exclusive Salted Caramel Pints and Stick Bar collection will be available to purchase in key grocery channels, including Sainsbury’s, Tesco and Asda.
Nicole Whelan, head of brand at Häagen-Dazs UK, said: “The Emily in Paris collection embodies the spirit of embracing life’s sweet moments with the hero flavour Häagen-Dazs is known and loved for, Salted Caramel.
“Our latest campaign invites fans to enjoy their favourite flavour with the chance to win from an exclusive range of chic and trendy prizes that is sure to turn heads and drive demand for an indulgent, ice cream occasion; what better treat is there to enjoy on the sofa with your feet up enjoying the brand new season of Emily in Paris?”
Häagen-Dazs has a passion for creating the finest ice cream, using only the best ingredients to deliver a luxurious and indulgent taste experience in every scoop. Best-selling flavour Salted Caramel features velvety caramel ice cream laced with rivers of salted caramel sauce, and craters of crunchy caramel pieces.
The campaign will be further supported through social activity, driving a renewed consumer buzz for premium ice cream flavours around the new season launch.
