Clarks Originals is thrilled to announce the grand opening of its first store experience in Jamaica, in partnership with Kingston’s own Signature Style.
Signature Style, a family owned business, has been selling Clarks for over 30 years, but now their longstanding Central Plaza location will be transformed to the official home to the full Clarks Originals experience.
From school yards to dancehalls, Clarks shoes have long been a staple in Jamaican culture, embraced by generations for their unique style and unmatched comfort. The new store experience aims to honour this legacy and provide a dedicated space for fans to explore the latest collections, iconic classics and newest brand collaborations.
A unique shopping experience
The store location has been remodelled in partnership with Clarks to mirror the Clarks Originals store aesthetic that can been seen in London, Tokyo, and Beijing. The fully remodelled store features blonde timbers, inspired by the wooden lasts that help create the iconic Clarks shoes; a feature wall space that talks to Clarks’ almost 200-year heritage; and a specially designed feature piece of artwork from local artist Taj Francis that celebrates the connection between Clarks and Jamaica.
The new store experience also benefits from access to the full Clarks Originals collection, exclusive product packs and much sought-after brand collaborations.
“This store is a testament to the strong bond we share with the Jamaican community, and we look forward to continuing this journey together and building on our incredible shared history,” said Tara McRae, Clarks chief marketing and digital officer.
Yvette Reynoso de Gómez VP, LATAM, Caribbean and licensing, said: “We are incredibly excited to work with Karen and the Signature Style team to introduce our first Clarks Originals store experience in Jamaica, a country that has shown unwavering love and support for our brand over the years.”
“We are honoured that Signature Style will be the official home of Clarks Originals in Jamaica. We have been selling Clarks here for almost 30 years and now we can take the shopping experience for our customers to the next level,” said Karen Smith- D’Aguilar, store owner Signature Style.
Supporting the community
As part of an ongoing commitment to the people of Jamaica, Clarks is working with Jamaican singer/ songwriter Lila Iké and her charitable “Blessings and Light Foundation” to offer much needed support in the wake of the recent hurricane. Moving into the future, Clarks will use its new physical presence on the island to look for continued ways to support schools, community groups and charities.
Celebrating the launch
To celebrate the event Clarks Originals and Signature Style are inviting the public to join in the fun on 10th August 2024.
TV personality and DEADLY founder Becca Dudley as well as Grammy nominated producer and DJ Boomdrawwill be providing the tunes, alongside lots of special items will be given away including, shoe customization by a local artist with each purchase, special celebratory leather shoe fobs, sticker packs, T-shirts, copies of the Clarks and Jamaica book and even three extra-special hand- made silver fobs to be won.
Clarks Originals – Signature Style 18A Central Plaza
13 Constant Spring Road Kingston
Jamaica
