Asda has today cut the price of both Unleaded and Diesel by an average of 4ppl across all its main supermarket forecourts nationwide, as it steps up its efforts to make the entire shopping trip better for customers.
The move comes hot on the heels of the changes announced earlier this week by new CEO David Potts on his first official day in the role, when he asked Asda’s store managers to focus on the areas of the shopping trip that matter most to customers: opening more full-service checkouts, spending more time on the shop floor and getting more product on shelves, better presented throughout the day.
Together, the changes are designed to make the shopping trip easier and better value, from the shop floor to the forecourt. Drivers filling a typical 55-litre family car could save up to £2.20 per tank, helping those who rely on their cars for the daily commute, the school run or visiting family and friends over Christmas.
David Potts, CEO at Asda, said: “When we get the fundamentals right, customers notice. Earlier this week, I set out a renewed focus on making the shopping trip better for our customers, and that means getting it right at the pumps too. With Christmas upon us, 4p off every litre helps families where they’re feeling it most, alongside the value we are offering across our food and clothing range online and in store.”
The fuel cut also follows Asda being named the cheapest supermarket for branded groceries by Which?, reinforcing the retailer’s focus on delivering outstanding value across the entire shopping trip.
The cuts come into force on Thursday 12th at 5pm and will apply to each of the petrol filling stations attached to Asda’s large stores.
