Brave Kid, part of OTB Group, specialised in prêt-à-porter collections and accessories for children, has partnered with Movopack to introduce reusable packaging for online orders. This initiative is part of Brave Kid’s commitment to reducing environmental impacts. The new packaging aims at raising awareness about circular practices among young consumers, while engaging children and their families.
Brave Kid has joined forces with Movopack, a pioneer in circular packaging solutions. This partnership is aimed at integrating reusable packaging into Brave Kid’s operations. The packaging, customised with the tagline “Be a BRAVE KID too! Send back the packaging,” is designed to engage children and encourage more responsible behaviours.
By adopting Movopack’s innovative solution, Brave Kid can significantly reduce the environmental footprint of their e-commerce packaging. The new packaging can be reused up to 20 times and has the potential to cut CO₂ emissions by 75%, reduce energy consumption by 72%, and lower water usage by 75% compared to its single-use alternatives, according to Movopack’s LCA (Life Cycle Assessment) analysis.
Tomaso Torriani, CEO and co-founder of Movopack, comments: “We are thrilled to collaborate with Brave Kid, a company that shares our commitment to sustainability and innovation. Our reusable packaging solutions are designed to meet the highest standards of environmental responsibility, and we are excited to see the positive impact this partnership will have on both the environment and the children it aims to educate.”
