Following the launch of Ocado Retail’s online reusable packaging scheme in August, Ocado is extending its reusable range as part of its ongoing effort to reduce single-use packaging from customers’ weekly shops.
The trial, staged in two phases, first launched in August with pantry staples Ocado Reuse Basmati Rice 2kg and Ocado Reuse Penne Pasta 1kg. Products are delivered in reusable pre-filled containers alongside the rest of their Ocado shop.
With volume performance 3x ahead of expectations and combined sales up 29% when compared to equivalent single-use products, Ocado Reuse Non-Bio Liquid Detergent and Ocado Reuse Skies Fabric Conditioner 3L have been added to the online retailer’s reusable range following customer demand and are now available to purchase at Ocado.com.
Strong customer feedback supports the growing public demand to reduce the use of single-use plastic from grocery shops. By providing the same quality produce and value, customer ratings for the introductory range include 4.9/5 for the Penne Pasta 1kg and 4.8/5 for the Basmati Rice 2kg.
The reusable vessel, developed specifically by Ocado Retail in collaboration with the Refill Coalition and GoUnpackaged specifically to deliver cupboard essentials, has also seen an encouraging return rate.
