The nation’s most fashionable farm animals will soon be back on our screens as TK Maxx’s ‘Festive Farm’ Christmas advert returns for 2024. But as you might expect from the popular retailer, there are a few new twists this year.
The stylish furry friends – the beret-wearing Lil’ Goat, bow tie-adorned Duck, cosy-sweatered Alpaca and bobble-hatted Hedgehog – can be seen donning their designer Christmas gifts from the farmer and his wife, and strutting through the snow to the iconic Eve and Gwen Stefani track Let Me Blow Ya Mind. The farmer asks his wife, “Did you buy all the farm designer outfits? I thought we were keeping it small with the gifts this year?” She replies, “Oh I did, love” and they laugh as they watch the animals sashay into the distance, dressed head-to-hooves in TK Maxx.
New for this year, the TK Maxx team has found a way to harness the love for these characters on behalf of one of their long-standing charity partners, The King’s Trust. Fans can get their hands on their very own festive farm characters with a range of soft toys available in TK Maxx stores and online at TKMaxx.com, with £2.50 from the sale of every toy going to The King’s Trust to help disadvantaged young people develop the skills and confidence to create a better future. TK Maxx has been supporting The King’s Trust for 10 years.The Festive Farm plushies will be available from 11th November.
Also new for this year is a tongue-in-cheek partnership with the creator behind hit TikTok and Instagram account ‘Sylvanian Drama’, bringing TK Maxx’s festive friends to life through a three-part social content series. Never one to take itself too seriously, TK Maxx will be documenting the behind-the-scenes antics of the farmyard besties as they prepare for party season, do their present shopping and host Christmas lunch – all with a side helping of high drama. The series will launch across TK Maxx’s TikTok and Instagram channels in mid-November.
And finally, members of TK Maxx’s loyalty programme, Treasure, will get an exclusive sneak peek behind the scenes at the making of the festive farmyard TV ad via a video from VFX company, The Mill.
Deborah Dolce, group director, TK Maxx commented: “We had such a fantastic reaction to our super stylish Lil’ Goat and her fashionable friends that we’ve opened up the barn doors to see them once again. And our gorgeous plush toys mean that this year you can spoil all your loved ones for less with gifts that do good.”
Returning this November, the “Festive Farm” campaign will launch on TK Maxx’s social channels and hit TV screens during prime time on 7th November. The campaign will also feature across out of home placements including light-up London bus wraps, digital out of home, Dublin tram and London taxi wraps, Video On Demand and nationwide radio throughout the festive season.
From fashion and beauty, kitchenware and decorations, to gifts for kids and the home, you can spoil all your loved ones for less this Christmas at TK Maxx. Shop from wherever you are at TKMaxx.com, and fashionably late thanks to fresh gifts landing in TK Maxx stores every week, right up to Christmas Eve.
